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Archive for the year 2011

Will you be sat next to the love of your life or an obnoxious smelly person?

More and more companies are using social media such as Facebook to engage with their customers and potential customers. KLM, the Dutch airline, has just introduced a new initiative which could make your next flight with them very interesting. They are allowing their passengers to link their Facebook profiles to their check-in information. This in [...]

Published on: 19 Dec 2011

KPMG are into underwear and Deloitte are into shoes…

It’s a sign of the times but two of the UK’s highest profile high street shopping chains are in financial trouble. La Senza, the luxury women’s underwear shop, has reportedly called in KPMG to help restructure the business. Whilst some of the less professional male readers amongst you may well suggest that the first thing [...]

Published on: 16 Dec 2011

Is it better to be loyal or disloyal?

We’ve all heard of the big coffee chains such as Starbucks and Costa Coffee and with their growth over recent years it’s become more and more difficult for the smaller independent coffee shops to compete. Over in Singapore though a novel approach to competing with these “coffee shop big boys” has just been introduced. Lots [...]

Published on: 14 Dec 2011

Gentlemen, you’ve got 55 seconds to beat your best…

One of life’s great mysteries for men when they are at a bar or club is why women always seem to go to the ladies “powder room” in groups. There could soon be an equally mysterious occurrence that women will puzzle over and that is why men will soon disappear to the “gents” together during [...]

Published on: 12 Dec 2011

It’s really not me. It’s him…

It’s an exciting time in anyone’s career when they apply for a job. Unfortunately for a lot of people in today’s economic environment the chances of success in getting a job are not always that high. I’m probably biased in my outlook though but for certain professions I think there will always be a demand [...]

Published on: 09 Dec 2011

Paper or plastic – which is best?

Money makes the world go around but does it matter if it’s paper or plastic money? A few years ago if you looked in your wallet or purse you would probably have seen paper banknotes. Dollars, Euros, pound sterling and other currencies had paper notes of various denominations. Today though there are 23 countries around [...]

Published on: 07 Dec 2011

Does $300m mean bigger is better?

Here’s an interesting development. MP3 players such as the iPod Nano are getting smaller and smaller but due to advances in technology the sounds that they emit are getting better and better. Whilst music fans are appreciating the portability of the smaller MP3 players together with the flexibility of having quality music players on their [...]

Published on: 05 Dec 2011

The Big 4 don’t appear to be happy about this…

We blogged earlier this year about Michel Barnier, the EU internal market commissioner announcing plans to issue new laws which would dramatically impact the “Big 4” (namely Deloitte, Ernst & Young, KPMG and PwC.) Well, these changes have now got a bit closer as the draft law has just been released. In an attempt to [...]

Published on: 02 Dec 2011

Are the BRIC nations building a wall?

10 years ago today the term “BRIC nations” was introduced by Jim O’Neill of Goldman Sachs It represents an acronym for the 4 largest developing countries that have the potential to become some of the world’s most influential economies and whilst the people of Burundi, Rwanda, Iceland and Costa Rica may well hope that one [...]

Published on: 30 Nov 2011

Listen – your pets can make their own purchase decisions…

Who makes the purchase decisions in your household? Is it you, your husband or wife, or perhaps your dog? Nestle, one of the world’s largest producers of pet food recently undertook an interesting marketing approach by producing adverts aimed directly at the pet as opposed to the owner. TV commercials screened on Austrian television used [...]

Published on: 28 Nov 2011