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Tag: Ansoff’s matrix

It’s not a Lamborghini it’s a Volkswagen…

When it comes to cars, things used to be simple. Most brands were known for a certain type of car. For example, Mercedes produced luxury limousine cars, Porsche produced sports cars, Toyota produced mid range cars and Land Rover made 4×4 off road cars. But that was a while ago and things have changed dramatically [...]

Published on: 16 Nov 2011

Was it a good bet or not? 10 years and £1.4 billion later and the answer seems to be…

Although people have been gambling for a long time, the profile of the betting industry has changed dramatically over recent years. The bookmakers that were seen on many a high street seem to be gradually disappearing. People are still gambling though but the delivery method of the industry is switching to internet based gambling rather [...]

Published on: 27 Oct 2010

Marks & Spencer – the figures weren’t padded out but what about…

Marks & Spencer (M&S) are one of the best known retailers in the UK. First established back in 1884 they have been a mainstay of British fashion for as long as anyone can remember. They have however had a turbulent journey over the last few years but yesterday they announced their results for the quarter [...]

Published on: 08 Oct 2010

Is this your shopping list: bread, milk, eggs and Viagra?

Monday could be a big day for a lot of people. Tesco, one of the leading UK supermarkets, will commence selling the erectile dysfunction drug Viagra. Viagra has been a huge success for Pfizer. It’s one of their blockbuster drugs and millions of the little blue tablets have been sold over the last 10 years. [...]

Published on: 24 Sep 2010

Baking a profit but is the future product or market (or both)?

In our last blog entry we discussed the impact of the “lipstick factor” on the performance of some cosmetic companies in the recession. Another company that has performed well in the current challenging business environment is Greggs bakery. Those of you that are in the UK have probably heard of the Newcastle based bakery chain, [...]

Published on: 19 Mar 2010