A few years ago if a company wanted to advertise their products they mainly used the traditional media methods of TV, radio and print. Nowadays the world is awash with viral marketing and social media promotion. Although the main delivery methods used in advertising have no doubt faced rapid change I would argue that the [...]

“More iPhones were sold than babies were born worldwide”. That’s a pretty staggering claim but Apple have just released their quarterly earnings for the 14 weeks ended 31 December 2011 and the results were pretty amazing with: Quarterly revenue of $46.33 billion (vs. $26.74 billion in the prior year comparative quarter) Quarterly net profit of [...]

… to open up Photoshop and edit your photos. Julia Roberts is a beautiful woman but wasn’t quite good enough for the cosmetics company L’Oreal. She was used in adverts for some of their products but in the words of L’Oreal her photos were submitted to various “post production” alterations. In other words her photos [...]

Despite most economies around the world looking like they are coming out of the recession, it’s still a tough job market out there and there are challenges in getting the perfect job. Owen Hargreaves, the former Manchester United player has been plagued by injury during his career. He has played at the very top of [...]

If you visit the website of clothing retailer Next you will see some stunningly good-looking male and female models. Next is a very successful company. They are part of the FTSE 100 index which means they are one of the 100 largest quoted companies in the UK. Their latest annual results show revenues of nearly [...]

Here’s a question to get the marketing part of your brain thinking. How do you double sales of a product without changing the marketing mix (i.e. without changing the Product, Price, Promotion or Place)? Well, if the product you are trying to sell is baby food then the answer seems to be courtesy of Lady [...]

The 2010 results of the UK Superbrands research were recently announced. The annual Superbrands programme recognizes the UK’s strongest business to business brands. For the last 15 years Superbrands has commissioned independent research to identify what are considered to be the UK’s strongest brands. The annual results are in the words of Superbrand “based on [...]