So there I was sat down yesterday having a nice cup of coffee and reading the Sunday Times when I saw a full page advert on page 8 which was rather intriguing. It was interesting as it wasn’t clear what it was advertising. There was no reference to a product or company. It started with [...]

Love them or hate them but low cost airlines such as Ryan Air and EasyJet are here to stay. Since low cost airlines entered the airline industry 20 odd years ago they have shaken up the industry. Easyjet for example now carry more passengers than any other UK airline and the Irish airline Ryanair long [...]

Those marketing guys can be a creative bunch and the 2012 Olympics will be a great opportunity for them to show off their skills. The Olympic organisers though are worried that some people may show off more than just their skills. Ambush or guerrilla marketing is where companies which are not official sponsors of events [...]

German insurance company Munich Re is the world’s largest re-insurer. It has just been revealed that a few years ago they undertook what can only be described as a fairly unusual (plus arguably immoral and unethical) approach to rewarding some of their top salesmen. Now whilst most successful salesmen would be happy with a traditional [...]

Picture the scene. It’s the first night of your honeymoon. You’ve just married a beautiful Italian Signorina called Marianna.You’re Italian and Italian men have a reputation for being some of the most romantic men in the world. Now, even though some may say this reputation has largely been self created, there are still certain things [...]

Delegating work has lots of benefits. For example, if you delegate work you can focus your attention on more important areas and for the person receiving the delegated work it can be an opportunity to learn new skills and to prove themselves. Ultimately it can result in increased productivity for the organisation as a whole. [...]

A school in the UK where a number of top footballers went to when they were children has banned leather footballs for health and safety reasons. Malvern Primary school in Liverpool where England and Liverpool player Steven Gerrard studied has just announced that in order to reduce the risk of injury to children whilst playing [...]

Health and safety procedures can be vital for safeguarding workers. If you happen to be driving by the town of Els Alamus near Barcelona in Spain though don’t automatically assume that the workers in the road wearing the yellow vests are repairing the highway. Women wearing very little clothing and standing by the roadside on [...]

We all know that the pharmaceuticals industry is big business. The industry is facing considerable challenges however, with a large proportion of the “blockbuster” drugs due to come off patent in the next few years. Drug companies are all too aware that they might well need a big breakthrough soon in order to sustain their [...]

Binge drinking in the UK is a major problem. City centres at the weekend can be full of people that are literally trying to drink as much as possible in as short a period of time. Violence and health issues often ensue. As well as the disturbances to local residents there are also the costs [...]