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Tag: Sunk costs

What has the end of the world got to do with business strategy?

Mr Harold Camping, an 89 year old evangelist from America predicts that tomorrow Jesus Christ will return to earth and true followers will be swept up, or in his words “raptured”, to heaven. He predicts that giant earthquakes will sweep across the world to mark the start of the destruction of the earth and with [...]

Published on: 20 May 2011

Should you do a u-turn if you see a GAP in the market and it’s out of the blue?

According to dictionary.com the definition of a U-turn is 1. a U -shaped turn made by a vehicle so as to head in the opposite direction from its original course. 2. a reversal of policy, tactics, or the like, resembling such a maneuver. For anyone that’s looking for a current example of a branding u-turn [...]

Published on: 13 Oct 2010

A sunk cost but at least I didn’t sink….

It’s a common theme in discussions with my friends that we all seem to be getting busier and busier at work. Spare time is at a premium. One of my hobbies when I do have some spare time is trying to keep fit. Six years ago I signed up for the 2004 London triathlon and [...]

Published on: 08 Jan 2010