fb

Are Manchester City just copying Manchester United?

Manchester City may have won the Premier league yesterday and beaten Manchester United into second place but are they simply copying the red team of Manchester?

Manchester United shirts are currently made by Nike whilst Manchester City shirts are made by Umbro.

Umbro also sponsored the England kit and the brand has been around for many years. In fact its first major football kit was made for Manchester City back in 1934.

Manchester City though recently announced that next season their shirts would be Nike shirts rather than Umbro shirts. Was this a case of Nike paying lots of money to take the shirt deal away from Umbro?

No, in fact it was a clever strategic move by Nike as Nike in fact own Umbro.

The Umbro company (and brand) was purchased by Nike in 2008 so why the change from Umbro to Nike next season?

Well, Umbro is well known in the UK but doesn’t have the global recognition that Nike does. Now that Manchester City are becoming more globally attractive (i.e. because they are now winning trophies) Nike has decided to roll out the big Nike brand and its associated global footprint. As a result from next season the globally recognised football club will have their kit made by the globally recognised sportswear brand. A nice fit in more ways than one.

So, both Manchester clubs are now wearing Nike shirts. Is this a sign of things to come and will we see a combined Manchester team which is managed by Sir Alex Mancini and the games take place at the City of Trafford Stadium?

Somehow, I just don’t think that’s going to happen…

Share this entry

Recent articles

View All Articles
Professionally qualified in one year – DipIFR
Mar 22, 2024
Title
Professionally qualified in one year – DipIFR
Excerpt

Unlocking Opportunities with DipIFR Introduction In the second installment of our series, we shift our focus to the […]

Professionally qualified in one year – CMA (USA)
Mar 21, 2024
Title
Professionally qualified in one year – CMA (USA)
Excerpt

Accelerate Your Career with CMA Certification Series Introduction In our fast-paced world, the demand for highly skilled professionals […]

Lego – building strategy blocks…
Mar 14, 2024
Title
Lego – building strategy blocks…
Excerpt

In the contemporary business environment, characterised by rapid changes and unforeseen challenges, companies across various industries must adapt […]

Weathering the chocolate storm?
Mar 12, 2024
Title
Weathering the chocolate storm?
Excerpt

In today’s interconnected global economy, the ripple effects of local weather phenomena can have far-reaching consequences, extending far […]

Pass the doughnuts…
Mar 12, 2024
Title
Pass the doughnuts…
Excerpt

Does your weight affect the amount of money you earn? That’s an interesting question and researchers from the […]

The Significance of Audit Quality: Lessons from KPMG’s Fines
Mar 06, 2024
Title
The Significance of Audit Quality: Lessons from KPMG’s Fines
Excerpt

In the intricate world of finance and business, the accuracy and integrity of a company’s financial statements stand […]

Insider Trading: A Cautionary Tale from the Oil Industry
Feb 29, 2024
Title
Insider Trading: A Cautionary Tale from the Oil Industry
Excerpt

In the complex world of finance, insider trading remains one of the most controversial and closely watched issues. […]

Lessons from Kraft Heinz’s Sales Decline
Feb 20, 2024
Title
Lessons from Kraft Heinz’s Sales Decline
Excerpt

In the fast-paced world of business, staying ahead of market trends and consumer preferences is paramount. The recent […]