fb

ACCA SUMMER SALE 20% OFF

Are we about to see the end of Doritos?

Are we about to see the end of Doritos?

Advertising by big companies used to mainly involve the more traditional methods such as TV, radio and newspaper advertising.

Then came along viral marketing which uses the power of the people to spread the news “like a virus” amongst their friends and social networking sites.

Frito-Lay, the $12 billion North American convenience food division of Pepsi-Cola, has just launched a marketing promotion that cleverly aims to combine traditional TV adverting with a viral marketing component.

An online campaign in Canada has just been launched which asks people to write the storyline for the last 20 seconds of its new Doritos commercial.

The commercial shows two research scientists working on the next flavour of Doritos. They then present their flavour to a science fiction looking character called the Flavour Master who then tells the scientists that “the lesser flavour must be destroyed”.

Viewers are then invited to submit their ideas for the end of the commercial and choose which flavour will stay and which flavour will go.

There’s a pretty nice prize for the ending that gets the most votes and wins the contest. The winner will receive $25,000 in cash as well as 1% of future sales of the Doritos flavour that was saved in the contest.

If you’re really into your Doritos then an additional incentive as well as the financial one is that the winner will also become the first member of Doritos Think Tank which will allow them to be involved in upcoming Doritos projects including their branding strategy in the coming year.

All in all it’s a nice idea by Frito-Lay to combine the power of the internet and social media to market their products. They are also engaging their customers by asking the public to choose the winners.

The contest can be found at writetheend.ca but before you decide to cancel all your office work today and commence work as a script writer note that you have to be a Canadian citizen to enter.

There’s also an interesting requirement in the contest rules.

14 finalists will be shortlisted for the final decision and the contest rules state that the people shortlisted must be able to “correctly answer without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question to be administered at a mutually convenient time by telephone”.

This appears to be a precaution to ensure that people selected for the final stages have an intellectual ability above a certain minimum level but it would certainly be a challenge if you had 30 seconds to “find R” in the following mathematical skill-testing question:

Share this entry

Recent articles

View All Articles
It’s all hands on deck moving from Big 4 to 4 people…
Jun 17, 2025
Title
It’s all hands on deck moving from Big 4 to 4 people…
Excerpt

When multinational companies switch auditors, it’s usually a move that signals routine rotation, cost management, or strategic realignment. […]

From whisky to wickets…
Jun 16, 2025
Title
From whisky to wickets…
Excerpt

Diageo, the global drinks giant behind brands like Guinness, Smirnoff and Johnnie Walker, is reportedly considering a sale […]

“Just Build It” – the Nike LEGO collaboration
Jun 12, 2025
Title
“Just Build It” – the Nike LEGO collaboration
Excerpt

Nike and LEGO are teaming up to launch co-branded products and experiences aimed at inspiring kids through active […]

Laziness and intelligence.
Jun 12, 2025
Title
Laziness and intelligence.
Excerpt

Whilst a lot of you won’t admit to being lazy (and I’m sure most of you aren’t in […]

The road to electric cars is full of potholes…
May 28, 2025
Title
The road to electric cars is full of potholes…
Excerpt

The electric vehicle (EV) market has seen tremendous growth in recent years, with major car manufacturers and startups […]

Is the stage set for airline pricing at the theatre?
May 26, 2025
Title
Is the stage set for airline pricing at the theatre?
Excerpt

Imagine paying £300 for a theatre ticket, only to find there’s more to pay if you want to […]

WeightWatchers files for bankruptcy as drugs take over…
May 12, 2025
Title
WeightWatchers files for bankruptcy as drugs take over…
Excerpt

Weight-loss drugs like Ozempic and Wegovy have revolutionised the weight management market, leaving companies which were once dominant […]

A whole new world: Disney’s Middle East move
May 08, 2025
Title
A whole new world: Disney’s Middle East move
Excerpt

The Walt Disney Company has announced its first-ever theme park in the Middle East, set to be built […]