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Nike's World Cup own goal...
Imagine spending millions sponsoring one of the biggest sporting events on the planet. You create a huge marketing campaign. Celebrities...
When good strategy isn't enough...
When two huge companies announce they're joining forces, you normally assume it's only a matter of time before the deal...
Marketing or Misleading?
If someone told you a pair of trainers was "recycled", what would you assume? Most of us would probably think...
Will AI take your job?
AI is everywhere right now. It writes emails, creates images, answers customer questions, analyses data and can even help write...
Can one person build a million pound business?
A few years ago, the idea of one person building a million-pound business would have sounded unlikely. Most successful companies...
SpaceX’s IPO Is about more than rockets...
When SpaceX announced plans to go public on the US stock market, it instantly became one of the biggest business...
Why PwC is rethinking weight loss drug coverage...
For years, large companies have competed to offer better and better employee benefits. Free gym memberships, private healthcare, wellbeing apps,...
Nike running in the wrong direction?
Parkrun is a free, weekly 5km event held in parks all over the world. It takes place every Saturday morning...
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