fb

ACCA SPRING SALE 25% OFF

Put the kettle on (or maybe not?)

Put the kettle on (or maybe not?)

Tea and coffee have been around for a long, long time. Many a person has grabbed a strong coffee to keep them going over a long day in the office or a long night studying.

Coffee is said to originate from East Africa where legend has it that a 9th century Ethiopian goat herder by the name of Starbucks Kaldi noticed that after his goats had ate some coffee beans they started bouncing around like teenagers at the local disco.

This started the journey of coffee and associated caffeine hits so loved by students around the world.

Tea however is often seen as a healthier option but the tea industry is facing several challenges at the moment. In particular, the 16 to 34 age group in the UK are changing their drinking habits.

Only 1 in 6 people in this age group now drink 5 or more cups of tea a day.

People in the 55 to 64 age group on the other hand drink twice as much tea.

And the reason for the reduction in drinking tea amongst the younger population?

A number of reasons have been put forward. These include the fact that the younger generation feel that black tea could stain their teeth. It is also felt to be unhealthy given the amount of caffeine black tea contains.

It’s not all bad news for the tea industry though as the younger generation are drinking more green teas and fruit teas. Green tea is claimed to enhance brain function and sales are up by 39% over the last two years.

The increase in green tea sales though has failed to stop the fall in overall tea sales as the combined market in tea was down 5%.

Maybe the famous quote “Keep calm and drink tea” should be changed to say “Keep calm and drink green tea”…

Share this entry

Related articles

View All Articles

Recent articles

View All Articles
WeightWatchers files for bankruptcy as drugs take over…
May 12, 2025
Title
WeightWatchers files for bankruptcy as drugs take over…
Excerpt

Weight-loss drugs like Ozempic and Wegovy have revolutionised the weight management market, leaving companies which were once dominant […]

A whole new world: Disney’s Middle East move
May 08, 2025
Title
A whole new world: Disney’s Middle East move
Excerpt

The Walt Disney Company has announced its first-ever theme park in the Middle East, set to be built […]

Big 4 beware: Unity’s got $300M and no audit drama…
Apr 29, 2025
Title
Big 4 beware: Unity’s got $300M and no audit drama…
Excerpt

The former boss of EY and the former chief operating officer of PwC in the UK, are launching […]

Nothing to whine about…
Apr 22, 2025
Title
Nothing to whine about…
Excerpt

The wine industry, steeped in centuries of tradition, is experiencing a shake-up that’s sparking debate among enthusiasts and […]

PwC exits 9 African countries
Apr 18, 2025
Title
PwC exits 9 African countries
Excerpt

PwC, one of the Big Four accounting firms, recently announced the closure of its operations in nine Sub-Saharan […]

Using AI to reward staff
Apr 12, 2025
Title
Using AI to reward staff
Excerpt

In a bold move that combines innovation with employee incentives, UK-based law firm Shoosmiths has become the first […]

Barking up the right tree?
Apr 07, 2025
Title
Barking up the right tree?
Excerpt

In a world where businesses are constantly seeking that elusive “wow” factor to stand out, a historic Parisian […]

10 reasons CFOs are leaving…
Apr 02, 2025
Title
10 reasons CFOs are leaving…
Excerpt

Last year, chief financial officers (CFOs) left their roles at the fastest rate in six years, according to […]