Using AI to reward staff
In a bold move that combines innovation with employee incentives, UK-based law firm Shoosmiths has become the first major firm to tie a firmwide bonus to the use of artificial intelligence (AI). This groundbreaking initiative not only highlights the growing importance of AI in the professional world but also provides valuable lessons for business students preparing to navigate the future workplace.
Shoosmiths’ AI-Driven Bonus Scheme: A Game-Changer
Shoosmiths has set an ambitious target for its workforce: one million Microsoft Copilot prompts within a year. If achieved, this target will unlock a £1 million bonus pot for staff, equating to 1% of each individual’s salary. This bonus pool is part of the firm’s larger collegiate bonus system, aimed at fostering a culture of collaboration and innovation.
The firm estimates that reaching this goal is achievable if each staff member uses AI tools just four times per working day. Monthly updates will keep the workforce informed, ensuring transparency and collective motivation.
David Jackson, CEO of Shoosmiths, emphasised that this initiative is not about replacing people but empowering them. “We don’t fear AI—it won’t replace our people. Instead, it frees them to spend more time on the human-to-human work that really matters: solving problems, building trust, and supporting clients through complexity.”
Why This Matters for Business Students
Shoosmiths’ approach offers several key takeaways for business students:
- AI as a Tool, Not a Threat
Shoosmiths’ leadership sees AI as a means to enhance productivity and client service, rather than a replacement for human talent. This perspective is critical for future business leaders to adopt. AI can handle repetitive tasks, freeing up time for strategic thinking, creativity, and relationship-building—skills that remain uniquely human. - The Power of Incentives
Linking AI usage to financial rewards demonstrates how incentives can drive technological adoption. For business students, this highlights the importance of aligning organisational goals with employee motivation to foster a culture of innovation. - Transparency and Collaboration
Shoosmiths’ decision to track and share progress on the AI target builds trust and a sense of shared purpose among employees. In an era where transparency is increasingly valued, future leaders must recognise the role it plays in driving engagement and achieving collective goals. - Adapting to Change
Shoosmiths’ initiative is part of a broader strategy to embrace change and position itself for long-term growth. Business students should view this as a reminder that adaptability and forward-thinking are essential traits for navigating today’s dynamic business environment.
AI in the Broader Business Context
Shoosmiths’ innovative approach contrasts sharply with other firms, such as Hill Dickinson, which reportedly restricted AI usage due to concerns over increased adoption by staff. This divergence underscores the varying attitudes toward AI in the business world. For students, it serves as a reminder that there is no one-size-fits-all approach to technology adoption. The key lies in aligning AI strategies with organizational goals and culture.
Looking Ahead: Preparing for an AI-Driven Future
As Shoosmiths gears up for growth, its focus on AI and employee engagement reflects a forward-thinking approach that other businesses are likely to emulate. For business students, this case study underscores the importance of understanding AI’s potential, not just as a technical tool but as a driver of cultural and organisational transformation.
The workplace of the future will demand leaders who can integrate technology seamlessly into operations while maintaining a focus on human connection and value creation. Shoosmiths’ initiative is a powerful example of how this balance can be achieved, offering a blueprint for students aspiring to lead in the age of AI.
Final Thoughts
Shoosmiths’ bold move to link bonuses to AI usage is more than just a headline-grabbing initiative—it’s a lesson in innovation, adaptability, and employee engagement. Business students should take note of how the firm has embraced AI not as a disruptor, but as an enabler of growth and excellence. As you prepare for your own careers, consider how you can harness the power of technology to drive progress, both for your organisations and the clients you serve.
