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What Your Hummus Says About Inflation
If you’ve ever wondered how inflation is actually measured, the answer is surprisingly simple: statisticians look at what we buy....
Why copying your competitors isn’t always smart.
Benchmarking is widely used in business, but it can mislead managers, distort behaviour and encourage copying competitors instead of developing...
Two books. £70 million. The economics of a bestseller
Bloomsbury’s shares jumped after announcing two new Sarah J Maas novels. A case study in intellectual property, fan loyalty and...
New Coke: when “better” was actually worse
In business schools around the world, there are a handful of product launches that are studied again and again. One...
Reasonable... but risky
In business, we often hear the reassuring phrase: “It was a reasonable judgement at the time.” And often, it is....
Is your living room part of the office?
A woman in Italy has just helped redraw the boundaries of the modern workplace and all from her living room....
AI should mean cheaper audits… Right?
As recently reported in the Financial Times, KPMG negotiated a lower audit fee from its own auditor, Grant Thornton UK,...
The strategy behind Nestlé’s ice cream exit.
The world’s largest food company is selling its ice cream business. Under new CEO Philipp Navratil, Nestlé is in advanced...
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