How to impress over a business lunch…

Picture the scene. You’ve got an important business lunch coming up. You want to make a good impression on the person you are meeting with. What should you eat for lunch?

A recent study published in the Journal of Consumer Psychology has some interesting findings which indicate that if you have an important business lunch, there are various benefits to ordering the same food as the person you are trying to impress.

Scientists from the University of Chicago studied nearly 500 people to identify whether eating the same food helped them agree in negotiations.

The researcher’s conclusion was that people who are served the same food are more likely to trust each other, smooth out problems and make deals.

As part of the study, participants in the research were told to imagine they were “investors” who had to decide whether to invest in funds operated by their “fund manager” eating partners. The researchers found that those people who were served similar food invested more money.

Another interesting finding in the study was the link between food consumption and the effectiveness of advertising. The authors said that “consumers are more trusting of information about non-food products – e.g. a software product – when the advertiser in the product testimonial eats similar food to them”.

Back to the business lunch though and although the research found that there are benefits to ordering the same food as the person you are trying to impress, I’m not sure that if you’re wearing a nice clean white shirt to the lunch meeting you should necessarily follow the other person in ordering that “tricky to eat tidily spaghetti with the sloppy tomato sauce”…

Your new (waggy tailed) baby

It’s a busy time for new parents when a baby comes along. Lots of employers give maternity and paternity leave for the new mums and[..]

A good excuse to buy another handbag?

How much do the Louis Vuitton handbags cost? A lot is the simple answer but some recent research by Deloitte’s has shown that the price[..]

Would you do this for a bit of chocolate?

What’s one way of increasing the chances of getting hold of someone’s password? Does it involve the use of the very latest supercomputer? Does it[..]
Ericsson fined $1 billion for bribery.
The Swedish telecommunications group Telefonaktiebolaget LM Ericsson (or Ericsson as most people refer to it as and how my spell checker prefers) is an incredibly[..]
Exams for sale....
One of the five fundamental ethical principles is Integrity. Being straightforward and honest is a vital characteristic of being a professional accountant. Most people who[..]
Wave hello to a discount
The accountants amongst you will be well aware of the different methods of setting the price of a product or service. Going rate, cost-plus and[..]
You can't McFlurry Love
Until recently, Steve Easterbrook was the boss of McDonalds. He had been with them for a long time having started working for them back in[..]
Laziness and intelligence.
Are you lazy? Do you know anyone who is lazy? Whilst a lot of you won’t admit to being lazy (and I’m sure most of[..]
Don’t sweat your exams
Most people enjoy it when the weather gets warmer. Sunny weather often makes people happier but some recent research indicates that a heatwave may not[..]