Benefits of obtaining the CIM qualification

The Chartered Institute of Marketing (CIM) is the leading international professional marketing body.

Recent figures from the CIM’s studying member survey highlighted that:

  • 94% of the respondents would recommend studying for a CIM qualification to someone else.
  • 85% believed that their CIM qualification would improve their job prospects.

The benefits of CIM membership include:

Obtaining a professional marketing qualification to help you in your career progression.

Acquiring a greater understanding of the current best practice in marketing.

Influencing strategic decisions in your organisation.

Managing, measuring and taking strategic marketing action based on specialised knowledge acquired during the programme.

Having a greater understanding of the marketing processes and adding value to your client relationships.

About CIM

The Chartered Institute of Marketing is the leading international professional marketing body. Based in the UK, the Institute offers professional development opportunities to over 45,000 CIM members in 130 countries around the world.

The Institute exists to help develop the marketing profession as well as improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations.

One of the key aims of the Institute is to set high standards of integrity and practice within the marketing profession and their Professional Marketing Standards show the skills expected at every level of a marketing professional’s career.

CIM Qualifications

Foundation Certificate in Marketing
Marketing Principles (exam)
Customer Communications (assignment)

Certificate in Professional Marketing
Marketing (exam)
Integrated Communications (assignment)
Plus one of:
Customer Experience (assignment)
Digital Marketing (portfolio)

Diploma in Professional Marketing
Strategic Marketing (exam)
Mastering Metrics (assignment)
Plus one of:
Driving Innovation (assignment)
Digital Strategy (portfolio)

Chartered Postgraduate Diploma in Marketing
Stage 1
Emerging themes (assignment)
Analysis and Decision (exam)
Marketing Leadership and Planning (assignment)
Managing Corporate Reputation (assignment)
Stage 2
Marketing Leadership and Planning (project)

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Study with ExP

We’re very proud of our unique learning process on our CIM courses. With an emphasis on quality tuition and cutting edge technology our focus is on ensuring that you are fully supported in obtaining exceptional results in your CIM exams.

Contact one of our training centres or alternatively get in touch using the more information button and we’ll be delighted to provide more details on how we can help you achieve CIM exam success.

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The ExP Group