A good friend of mine collect labels from beer bottles. As he travels around the world on holiday or business he collect labels from bottles of the local beer.
I think it’s a nice idea as it is a unique souvenir of where he’s visited, it’s relatively cheap and perhaps most importantly it gives him a great excuse to try out some local beers.
Things may be about to become more difficult for him though as a number of beer producers seem to be changing their marketing mix to save money and (some would argue) make the bottles look more fashionable.
As a lot of readers will appreciate, the marketing mix is also known as the 4Ps (Product, Price, Place, Promotion). If you look at the product component of the mix then not only does it include the beer itself but it also includes the packaging. This packaging in turn includes bottles (both glass and plastic) as well as cans.
Drinking some bottles of beer during a recent evening out with friends at a restaurant got the accountant in me thinking about what it costs to create the bottle that holds the beer.
Well if you think about it the raw materials that go into the bottle are glass (for the bottle) and metal (for the top) together with paper and glue for the label.
How can you reduce the cost of the packaging?
Can you reduce the quantity or quality of the glass? This would be tricky as the bottle could break.
What about the top? Again, this is awkward as you don’t want the beer to suddenly start leaking from the top of the bottle.
That leaves the paper and glue for the label and what a number of manufacturers now appear to be doing is producing bottles without the main label on it but instead embossing the name of the beer on the bottle itself (no additional material costs) and having the only label as a small paper “collar” around the neck of the bottle. An example of such a bottle can be seen in the image above from the successful Fosters Beer adverts in the UK.
Reducing the label size seems to make sense for bottles of beer that are sold in restaurants. After all, the label on the bottle has little impact on the purchasing decision when a person is looking at the menu or asking the waiter or waitress what beer they have. They may even know what beer they want already or can’t see the bottle anyway so the bottle wouldn’t impact on their decision.
It seems a good idea therefore for the beer companies to save money by removing the labels. Even though the paper used by one label is quite small, if you multiply that by the thousands of bottles which are sold around the world every day it could turn into a very significant saving.
What is interesting though is that if you go into a shop or supermarket that is selling beer, you will see bottles which have larger more “attention grabbing” labels on them. As people are wandering through the supermarket aisles they haven’t necessarily made up their mind whether they want to purchase a bottle of beer or if they have, what particular beer they want so having a big label which will grab their attention is a good thing.
In summary then it appears that two out of three people are happy. The accountant in the beer company is happy as production costs have been reduced due to reducing the labelling on the restaurant bottles. The marketing person is happy as he or she can use their skills on the design and thought process behind the labelling for bottles that are sold in supermarkets.
As for my friend that collect the beer bottle labels well my guess is that he may soon be unhappy as instead of trying to peel off the labels from the bottles whilst sat at a restaurant table he’s having to try to do that at the supermarket…
https://www.theexpgroup.com/wp-content/uploads/2015/09/ad-fosters_gold_uk_01.png8441500Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2019-08-17 09:02:312019-08-17 21:56:50He won’t be scratching the surface on this one.
Picture the scene. It’s the first night of your honeymoon. You’ve just married a beautiful Italian Signorina called Marianna. You’re Italian and Italian men have a reputation for being some of the most romantic men in the world.
Now, even though some may say this reputation has largely been self created, there are still certain things you should do on your honeymoon and certain things you should definitely not do on your honeymoon.
Due to Italian privacy laws the individuals concerned can only be identified by their Christian names but what did Stefano do on his honeymoon that led to his new wife divorcing him one month into their marriage?
From a project management point of view there are various tools and techniques that can be used to ensure a project runs smoothly. One of these is to ensure that the team is made up of the right type of person as well as the appropriate number of people.
A well known theory behind what makes a good team is Belbin’s team role models.
In simple terms, Belbin’s theory says that people are born with certain characteristics. Belbin gave names to the different types of people. For example, a “plant” is a person that likes to come up with ideas and is usually quite creative. A “Monitor Evaluator” is somebody with a logical eye who can make impartial judgements.
Back to the one month marriage though and Stefano decided that rather than the traditional 2 person project team that goes on the majority of honeymoons he would make his a 3 person team.
To his wife’s understandable annoyance, Stefano’s 3 person honeymoon team included himself, his new wife and his mother.
The project team first started showing signs of a split when the mother-in-law turned up at the airport for the flight to the honeymoon destination of Paris.
A honeymoon in Paris sounds great until you realise that your mother-in-law is staying in an adjoining room at the hotel you’re staying at and accompanying you to every meal and romantic boat trip along the Seine.
One month after the wedding and Marianna left the marriage home they shared in Rome and returned to her home town of Naples leaving the 39 year old Stefano without a wife.
Maybe Marianna is more of a Belbin’s “Completer Finisher” than Stefan and his mum may have thought.
https://www.theexpgroup.com/wp-content/uploads/2014/10/belbins-role-models.png9441678Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2019-08-02 15:24:282019-08-05 20:52:20The 3 person honeymoon and Belbin team roles…
It’s common knowledge that high street shops are struggling. A number of household names have gone (or are going!) out of business and one of the reasons for this is the rise of online shopping.
But the online stores haven’t got it easy and online clothing stores in particular are facing an emerging threat driven by social media.
A lot of people are reluctant to buy clothes online in case they don’t fit properly. To get around this a number of online stores offer free returns.
This has led an increasing number of people to take advantage of the free returns policy.
By take advantage I mean to order clothes that they have NO intention of keeping. Instead, they want to order the clothes so that they can have their photo taken wearing them and then post those photos on social media sites before returning them free of charge.
Whilst this enables individuals to look super trendy in front of their friends on sites such as Instagram and Facebook, it is proving to be a problem for retailers.
The giant credit / debit card provider Barclaycard, which sees nearly half of the UK’s credit and debit card transactions, recently undertook some research which showed the scale of the problem.
The research showed that 9% of online shoppers in the UK had bought clothes online with the aim of wearing them for a photo to post on social media and then returning them. The age group who were the largest culprits were 35 – 44 year olds where the percentage rose to a staggering 17%.
Perhaps surprisingly, men were more likely than women to “snap and send back” (12% of male shoppers compared to 7% of female shoppers).
It’s a major issue for online retailers.
George Allardice, Head of Strategy at Barclaycard Payment Solutions said “It’s interesting to see the social media trend further fuelling the returns culture. We know from our research that returns are having a big impact on retailers, with a huge figure of seven billion pounds a year in sales that they potentially can’t recognise”.
In summary, “snap and send back” equals #bigproblemswithreturns
How many CEOs of top global companies were replaced last year?
Well, the answer may surprise you and what also may surprise you is the reason they lost their job.
PwC have been keeping track of the movements of the CEOs of the largest 2,500 global publicly listed companies since 2000 and the most recent data for 2018 has been released and it shows some interesting things.
In 2018 the number of departures of CEOs reached a record level with nearly 18% being replaced (up from 12% in 2010).
It was the reason for their departure though which raised some eyebrows.
CEOs can leave their jobs for a variety of reason and PwC categorised the reasons as planned (e.g. they were due to retire), forced (e.g. they did something a bit “naughty”) or M&A (e.g. they were no longer needed due to a merger or acquisition).
The latest split showed the 18% of departures as:
Planned – 12.0%
Forced – 3.6%
M&A – 2.0%
Digging a bit deeper though into the forced departures shows some worrying reasons.
Historically the main reason CEOs were forced out was due to poor results but for the first time the largest group of CEOs forced out was due to integrity reasons.
In 2018, 39% of those forced out were due to integrity reasons. Ten years ago in 2008 the corresponding figure was only 10%.
These integrity issues could include scandals such as improper conduct, fraud, bribery, insider trading, environmental disasters, misleading CVs, and sexual indiscretions, according to PwC.
So, in summary more CEOs are being fired and the main reason is integrity issues.
If you drive to work, one of the nice things is to have a parking place. There’s nothing worse than being on time for work and then you can’t find anywhere to park and you end up being really late.
HSBC Bank in the UK has 700 car parking places in it’s two new regional centres but has recently announced that this is going to change.
90% of the car parking spaces will be removed and replaced with bike storage racks and changing rooms.
It’s all part of an 8-year programme in which the bank’s staff will be part of the “Cycle Nation Project”. HSBC Is hoping to enlist 1,280 staff to take part in an academic project which will study employee’s activity levels, motivation, cardiovascular health and the number of sick days they take.
The hope I guess is that the health benefits of cycling to work rather than sat in a car will result in a healthier and more motivated work force.
Ian Stuart, the Chief Executive of HSBC UK was reported as saying “Nobody gets a car parking space [at our Birmingham HQ] unless they have a disability. It won’t suit everyone and I understand that.”
The bank is planning on spending in excess of £3m this year on installing bike racks and shower facilities as well as providing electric bikes to some of the staff.
This is not the only money they are spending. The Cycle Nation Project forms part of the eight-year partnership between HSBC UK and British Cycling. HSBC will reportedly invest between £80 million and £100 million in the project.
The ambition for the Cycle Nation Project is to prove which real-world methods work best and provide clear guidance on how to get more people on their bikes.
All in all, a good cause and I’m sure the HSBC employees are fully behind it unless of course they live at the top of a steep hill and it rains a lot….
https://www.theexpgroup.com/wp-content/uploads/2019/07/Cycle-to-work.png9431677Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2019-07-11 22:13:492019-07-12 11:31:31On your bike…
It’s always best to keep up to date with your tax affairs. Although most people don’t enjoy paying their taxes, it’s the law and if you don’t pay there can be serious consequences.
Over in Germany reports have emerged that make it fairly clear that you don’t mess with the German authorities when it comes to taxes.
An unnamed lady was behind in paying her taxes.
The authorities sent a debt collector around to collect whatever assets the family had to settle the tax liability.
According to the lady in question, two valuable items were identified.
One was the wheelchair of her paraplegic husband. Now, before even getting into the rights and wrongs of taking a disabled person’s wheelchair to settle debts, luckily for the family it was not an issue as it turned out that it was owned by a local association and was not the property of the family so the debt collectors couldn’t take it.
The authorities though have denied they tried to take the wheelchair and a spokesman said “Mobility aids for the disabled are absolutely exempt from being seized as collateral.”
One item though which was not exempt from being seized was the family pet.
Alas for Edda, the family dog, she was taken by the debt collector.
Edda is a pug and they are a pretty fashionable dog breed at the moment and the debt collector took the dog as settlement for the debt.
Edda was then listed on eBay and was sold to Michaela Jordan, a local police officer for €750 (approx. £650).
There’s a twist in the “tail” though in that the new owner has now sued the local authorities who sold Edda as apparently, she was advertised as being a healthy dog but has required veterinary treatment costing approximately €1,800.
We wish Edda well.
https://www.theexpgroup.com/wp-content/uploads/2019/06/Tax-collection.png9441678Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2019-06-27 19:59:172019-06-27 20:01:00Dog seized to pay tax bill…
I’m all for equal rights in the workplace. It doesn’t matter whether you’re male or female. It doesn’t matter what the colour of your skin is or your religious preferences. The only thing that does matter is whether or not you can do your job.
Not everyone shares the same view though and in Russia, aluminium manufacturing company Tatprof is offering a bonus to its female employees if they wear a skirt and makeup.
Oh, and to get the bonus they have to send a selfie of them showing their legs and make up to their (mostly male) bosses.
The bonus is 100 Russian Rubles (approx. £1.25) and it’s been reported that 60 people have so far sent in selfies to get the bonus.
Some may say that there are 2 sides to the argument.
The first, and probably most obvious, is that this is a step backwards in the workplace. A person should be judged by their ability to do their job rather than what their legs and make up look like. It’s 2019 for goodness sake and not the 1950s.
A counter argument though was put forward by Anasasia Kirillova, who works for the company’s department of corporate culture and internal communications who said that “Many women automatically put on trousers, so we hope that [the campaign] will increase our ladies’ awareness, allowing them to feel their femininity and charm when they make the choice of wearing a skirt or dress”.
It seems the message is coming from the top of the company.
According to Ms Kirillova, Tatprof’s male CEO Sergei Rachkov “really wants to maintain the female essence in every female employee of the company, so that young women do not have male haircuts, do not change into trousers, so that they engage themselves in handicraft, project all their warmth into raising children”.
Now, I’m personally not convinced by this counter argument but what about opening up the bonus option to everyone in the company?
What about offering the bonus to men as well as women who send a selfie of themselves wearing a skirt?
https://www.theexpgroup.com/wp-content/uploads/2019/06/selfie-in-office.png9441678Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2019-06-20 08:37:352019-06-13 11:43:21Would you send a selfie of your legs for a bonus?
Most of you have probably had an interview. In fact, some of you may have had a number of interviews but a boss of one of the top companies in Australia has recently disclosed a pretty unusual way of deciding who not to offer a job to.
Trent Innes, who heads up Xero in Australia said that he will greet the person when he or she arrives for the interview and then take them to the kitchen to offer them a drink before heading to the meeting room with the drink. Even if they aren’t tea or coffee drinkers they will generally walk away with a glass of water.
He explained in the Venture Podcast with Lambros Photios that after taking the drink back for the interview “one of the things I’m always looking for at the end of the interview is, does the person doing the interview want to take that empty cup back to the kitchen?”
He explained that what “I was trying to find was what was the lowest level task I could find that regardless of what you did inside the organisation was still super important that would actually really drive a culture of ownership.”
He went on to say, “You can develop skills, you can gain knowledge and experience but it really does come down to attitude, and the attitude that we talk a lot about is the concept of ‘wash your own coffee cup’.”
That’s quite a smart move by Mr Innes as he said that attitude was the most important trait he looked for when hiring people.
He said that “Especially in a fast growth company or a start-up environment or scale up environment – you need people with a really strong growth mindset and that comes back to their attitude.”
So, how many interviewees do you think offered to take their cups back?
Perhaps surprisingly, the number of people who offered to take their cup back to the kitchen was pretty high. According to Mr Innes only 5 to 10 per cent of the interviewees didn’t offer to return their empty coffee cup back to the kitchen.
So there you go. If you’re attending an interview and you go to the kitchen with the boss to get a drink, it’s probably a good idea to offer to take the cup back.
https://www.theexpgroup.com/wp-content/uploads/2019/06/coffee-interview-1.png9441678Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2019-06-05 21:28:312019-06-05 21:28:32Best to take it back…
If you buy a Chelsea or Manchester United football shirt and it turns out to be a fake it can be annoying but if you buy medicines and they turn out to be fakes it could be a lot worse as it could kill you.
Illegal copies and fakes of products are one of the big problems facing businesses today (£300 billion is the estimated size of the global counterfeit market) but some scientists have recently developed what they believe could be a cheap solution to the problem.
The technology is currently being developed by a company called Quantum Base and in simple terms involves placing an extremely small microdot onto the product which gives off a unique light signature.
The microdot is really small and I do mean really small – it’s a tiny flake of atoms which is a thousandth of the width of a human hair. Not only will it be impossible for a human to see but it will be unique. The flake of atoms which will make up the microdot will be unique and cannot be cloned. They will be placed on the product at the production facilities and then the atomic structures will be recorded on a database.
The technique for preventing fake products is that when an individual buys a product such as medicine or designer clothes they can scan their phone over the label and an app on their phone will identify the light source from the atomic structure on the microdot and send it to the database to confirm whether or not it is on the database.
If it is on the database, it’s genuine. If it’s not, it’s fake.
An excellent way of identifying whether the product you are buying is real or fake.
As mentioned, the technology is still be developed and made ready for the market by Quantum Base but it looks very promising in terms of helping to eradicate the problem of fake products.
https://www.theexpgroup.com/wp-content/uploads/2017/08/counterfeit-goods-solution.png476847Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2019-05-30 09:22:192019-05-25 20:56:45Is this for real?
Anyone that has studied hard for their exams will almost certainly at one time or another utilised the services of a strong coffee.
Whilst desperately trying to cram that last bit of knowledge into your brain before the exams there is often a temptation to grab a strong coffee late in the night to keep your mind awake.
For years students around the world have been utilising the caffeine in coffee to help get that extra mark or two.
Coffee is said to originate from East Africa where legend has it that a 9th century Ethiopian goat herder by the name of Starbucks Kaldi noticed that after his goats had ate some coffee beans they started bouncing around like teenagers at the local disco.
This started the journey of coffee and associated caffeine hits so loved by students around the world.
Over in Thailand though a new type of coffee has just been put on sale which has, how can I put it, but a pretty unusual processing method.
The key staff involved in the processing function are also unusual as they have massive heads and bodies, weigh on average 4,000 kg and are grey in colour.
Yes, that’s right. The key team members involved in processing coffee are 20 Thai elephants.
The new brew of coffee is “processed” by getting the elephants to eat some coffee beans and then stepping back (in fact stepping way back) and letting the natural digestive juices in their stomachs do the job of “processing” the beans before they are deposited naturally on the ground a day later.
The beans are then handpicked out of the elephant dung by people who probably don’t bite their nails before being dried and then ground into coffee.
The finished coffee is said to have a slight pooey taste smooth flavour without the bitterness of normal coffee and is some of the most expensive coffee in the world selling for nearly £150 per kilo.
It’s certainly an unusual production technique but it’s also for a good cause as 8% of the sales revenue goes towards the Golden Triangle Asian Elephant Foundation, a refuge for rescued elephants in Thailand.
https://www.theexpgroup.com/wp-content/uploads/2016/12/ExP_coffee.jpg453806Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2019-05-24 14:15:202019-05-25 20:51:46Would you drink this coffee?
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