Businesses can pay significant amounts of money for celebrities to endorse their products.
For example, the American singer and actress Selena Gomez is reportedly paid USD 550,000 per post that she promotes to her 133 million Instagram followers. Cristiano Ronaldo, the Portuguese footballer on the other hand “only” receives USD 400,000 per promoted post to his 120 million followers.
But not everyone is happy for famous people to be associated with a product.
Charles de Cazanove is a Champagne house that was founded by Charles de Bigault de Cazanove way back in 1811.
The Cazanove brand is now owned by the GH Martel Group and they have launched their latest Champagne vintage in a promotion with Clara Morgane. The champagne is imaginatively called “Le Champagne by Clara Morgane” and sells for €50 a bottle.
So, do you know who Clara Morgan is?
If you don’t and you’re a lady then ask your husband or boyfriend if he knows who Clara Morgan is.
If he does know who she is then there is probably another question you should ask him as Ms Morgan is famous as an adult movie actress.
Although Ms Morgan now performs with her clothes on (she’s a singer), it’s not good enough for a descendant of the founder of the Cazanove brand.
Count Loic Chiroussot de Bigault de Cazanove, who apart from needing a very long business card, isn’t happy that his family’s name is being associated with an adult movie star.
He reportedly said that “I am truly shocked. It’s simply scandalous. How could anyone associate the name of my illustrious family to that of Clara Morgane? It’s inconceivable.”
Although the family sold the brand back in 1958, the Count has been reportedly getting lawyers to try to remove his family’s name from the Clara Morgane vintage.
Either way, with all this publicity I’m sure the GH Martel Group are drinking to the success…
https://www.theexpgroup.com/wp-content/uploads/2018/02/clara-morgane-champagne.jpg459816Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2018-02-09 23:04:242018-05-11 07:38:40She did what for a living?
Language schools are big business. Research from the British Council predicts that more than 1.9 billion people will be actively learning English around the world by 2020. That’s a lot of people but will a recent bit of technology result in a change in the number of people learning another language?
A small US start-up company has recently launched a translation earphone.
Waverly Labs has introduced technology that may be the first step in making the need to learn another language redundant in years to come.
They have launched a translation device which is similar to a wireless earpiece. The earpiece is linked to an app on a mobile phone and when one person speaks in for example French the words are processed by software so that the words are played back in the earpiece in another language such as English. The impressive thing is that the translation is in real time with only a few seconds lag.
The first batch of headsets will support English, French, Italian, Portuguese and Spanish languages.
More languages are expected to be rolled out soon.
Whilst there are already translation devices on mobile phones such as Google Translate, the Waverly Labs product is the first that offers a discreet earpiece to translate so that a face to face conversation can be held without having to look at your mobile phone to understand what is being said.
The earpieces can be pre-ordered for $249 and could well be the first step in terms of making face to face communication between different languages a lot easier.
All in all, very nice.
Or should I say, très agréable, sehr schön, molto bella, muito agradável, muy agradable.
https://www.theexpgroup.com/wp-content/uploads/2017/11/waverly_labs.png6951236Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2017-11-20 00:29:192018-01-26 12:52:25It's the language of...
There are over 300 million twitter accounts and more than 500 million tweets are sent per day. That’s an impressive figure that works out at over 5,000 tweets per second.
It can be a useful tool for companies. They can use it to engage with their customers and potential customers by way of branding and promotional activities. They can also use it as a form of a helpdesk or customer support. The Dutch airline KLM for example uses Twitter and Facebook to enable customers to contact them and get a reply within an hour.
Most companies will use Twitter to promote items or get their message out but Twitter user @edgette22 has identified a secret the fast food giant KFC has been keeping within their Twitter account.
KFC is the world’s second-largest restaurant chain (as measured by sales) after McDonald’s, with nearly 20,000 locations globally in over 100 countries.
They also have over 1.2 million Twitter followers.
But they only follow 11 people.
And the 11 people they follow are a strange mix.
Geri Halliwell, Mel B, Emma Bunton, Mel C and Victoria Beckham (in other words the 5 ladies who made up the Spice Girls).
They also follow Herb Scribner, Herb J. Wesson Jr, Herb Waters, Herb Dean, Herb Sendek and Herb Alpert.
Or to put it another way, KFC follow five Spice Girls and 6 Herbs.
Five spices and six herbs?
That sounds familiar as the secret recipe for KFC chicken is 11 herbs and spices.
Either the social media department of KFC were having a quiet day and decided to play a few games or it was a deliberate move to get people talking about KFC when their followers were noticed.
Either way, congratulations are due to whoever was behind the idea.
https://www.theexpgroup.com/wp-content/uploads/2017/10/KFC_twitter.png10321834Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2017-10-21 09:36:082017-10-21 09:36:08Some spicy people to follow...
Did you have anything for breakfast this morning before you headed to work?
If I’d asked that question a few years ago the chances are that the reply would have been positive and brought back nice memories of what had been eaten earlier at home.
Things are changing though and according to a recent study for the Grocer magazine, nearly half of those surveyed who were between 16 and 34 skipped breakfast altogether. Even those who had breakfast were only likely to grab a croissant from a coffee shop on the way to the office or eat a breakfast biscuit.
The report said that “Millennials may be more clued up to food and health trends than older generations, but in terms of traditional breakfast there are empty seats at the table”.
Whilst skipping breakfast isn’t necessarily that good for your health, there are also financial health consequences for companies who produce breakfast cereals. In the UK, sales of cereal over the last 12 months are down by £40 million.
A number of companies are trying to regain some of these lost sales though.
Weetabix Limited, the company that produces yes, you guessed it… Weetabix, are now producing biscuits, bars and breakfast drinks that can be consumed on the go or taken to work to be eaten.
Weetabix has been made in the UK since 1932 but in 2012 was sold to Shanghai-based Bright Food.
Bright Food had hoped that as part of the general trend to more western eating habits in China, eating cereals would become more popular. Whilst sales of Weetabix have increased in China, the market share was disappointing as the traditional rice and steamed bread maintained their popularity for the first meal of the day.
Weetabix has now changed hands and was purchased by the US company Post Holdings for $1.7bn (£1.3bn).
Post Holdings already own the Shredded Wheat and Bran Flakes brands so the acquisition of Weetabix seems a good fit.
Back to breakfast on the go though and if you’re one of those people who struggle to get out of bed in the morning and miss breakfast then look on the bright side, if you’re getting into the office late then at least you’re closer to lunchtime.
https://www.theexpgroup.com/wp-content/uploads/2017/09/breakfast-in-bed.jpg8391491Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2017-09-24 07:44:162017-09-24 07:44:16Did you break your fast this morning?
Well, the answer is fairly straight forward if you come up with a good idea and have some good friends.
I guess it also helps if you are the famous actor George Clooney…
Mr Clooney and two of his friends – Rande Gerber (the husband of super model Cindy Crawford) and Mike Meldman the property tycoon – reportedly used to play golf together and had properties on a golf development called Casamigos (meaning House of Friends in English).
Playing golf wasn’t the only thing that they did together as friends as they also used to drink tequila. The problem was that they found that the tequila they drank was of mixed quality. Some was good but at the other extreme some was pretty bad.
It was reported that Mr Clooney suggested that they create their own tequila which “didn’t burn going down, that was super smooth and … that we could drink all day long and not be hungover in the morning”.
As a result of that idea, back in 2013 they set up a business producing Casamigos tequila and it’s done pretty well. So well in fact that the drinks giant Diageo has purchased the business for $1 billion split between a $700 million initial payment and $300 million over the next 10 years depending on performance.
Given that only 120,000 cases of the Casamigos tequila were sold last year, that’s a big figure but Diageo are obviously looking to scale up sales it up to a global audience (so far Casamigos has been targeted at the North American market).
Either way, it’s a good return for Mr Clooney and his friends and I’m sure they toasted the sale with a shot or two of tequila.
Then again, maybe they decided to celebrate with champagne and we’ll see a George Clooney champagne in a few years’ time…
https://www.theexpgroup.com/wp-content/uploads/2017/08/Casamigos-1.png8121443Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2017-08-06 22:47:522017-08-06 22:47:52George Clooney and $1 billion
Roger Federer became arguably the greatest ever male tennis player when he won a record 8th Wimbledon title by beating Marin Cilic but did you see what he was wearing?
Now, I’m not talking about his shoes, shorts or top but rather something less associated with the sport of tennis.
Sponsorship is big business for the top sports stars and as far as Mr Federer goes he’s doing pretty well when it comes to sponsorship. Forbes named him as the world’s highest paid tennis player last year when his prize winnings and sponsorship deals earned him over £50 million.
Winning Wimbledon was a good opportunity for Federer to add to his earnings (the prize money for winning Wimbledon was £2.2 million this year) but it was also a good opportunity for the sponsors to be associated with such a successful person (and of course hope that people will buy more of their products!)
Federer has a number of sponsors ranging from Nike to Credit Suisse but back to what he was wearing though and did you notice the watch that he wasn’t wearing during the match but was wearing when he was presented with the trophy?
Another of his sponsors is the Swiss Watch Manufacturer Rolex and after Federer won the match he quickly put his £6,000 Rolex Oyster Perpetual Datejust II onto his wrist before the presentation.
The end result was no doubt a very happy Rolex company whose watch was on the front pages of all the newspapers.
Some great publicity for the company.
Will we see this trend for tennis players putting designer watches on before they are presented with a trophy expand to other sports?
Will we see the captain of the winning team at next year’s football World Cup wearing a watch when he lifts the trophy??
https://www.theexpgroup.com/wp-content/uploads/2017/07/Roger-Federer.png9031606Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2017-07-17 17:33:572017-07-17 17:33:57What was Roger Federer wearing?
Nowadays more and more children are eating at restaurants with their parents. Whilst this can be great for the restaurateur, there can also be problems.
On the positive side, allowing children into restaurants with their parents should bring more family customers into the restaurant but on the negative side, if the children misbehave or run around causing chaos then some customers will be put off spending time in the restaurant.
If you head to a child friendly restaurant such as the fast food giant McDonalds then you would expect children to be children and to be loud, excitable and bouncing around.
But what about if you run an upmarket, select restaurant with clientele who are looking for a quiet time to relax over a good quality meal and fine wines. Boisterous children could damage the image and banning children from the restaurant would be a bit extreme.
Antonio Ferrari, the owner of an upmarket restaurant in Padua, Italy has come up with a novel approach to encouraging good behaviour amongst the junior member of families visiting for a meal.
He has introduced a “polite children discount” which offers 5% off of the bill if children are well behaved.
The Times newspaper quoted Mr Ferrari saying “We are not set up for kids – we have no crèche, the spaces are tight, bottles can be knocked over and we have a clientele that spends a bit of money to be tranquil while eating well.”
Has it been a success?
Well, one thing’s for sure and the discount hasn’t been offered that often.
In the 6 months the scheme has been active, there have only been 3 occasions the polite children discount has been offered.
https://www.theexpgroup.com/wp-content/uploads/2017/02/children-restaurants.jpg473841Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2017-02-21 15:09:252019-03-03 10:36:45Restaurants and children...
Traditional retailers are facing a lot of challenges nowadays.
If you’re selling items from a shop for example you’re facing the challenge of the ever-increasing number of people buying things online. Small retailers can find it hard to compete with the big players like Amazon who have the advantages of economy of scale and brand awareness.
In addition, some products are tricky to deliver.
Take wine for example. If you order a bottle or box of wine online and it’s delivered to you at home, what’s going to happen if you’re not in?
What’s going to happen to that box of wine if it’s left by your doorstep or with your thirsty alcoholic neighbour?
Garcon Wines, a London based vintner has come up with a novel approach to overcome this problem. They have introduced a wine subscription service which delivers wine in specially designed bottles which can be posted through the letter box.
The plastic bottles are long and slim, and come in post-box friendly sizes so after a hard day at the office you can return home and find that bottle of wine you’ve been looking for.
Admittedly, finding the wine in a plastic bottle in a cardboard box which has been posted through the letter box and is on the floor isn’t quite the same as being poured a nice glass of wine whilst relaxing in the sunshine on holiday but changing the packaging design to help with distribution is a nice idea by Garcon Wines.
I admire them for being brave enough to do it but if I’m honest, by the look on some of their faces, I think a few of them aren’t sure that this will be the high point in their career.
Partners in accounting companies are renowned for being hard working and intelligent individuals.
One thing they are not renowned for is singing.
Now, whilst there are no doubt a number of partners who are good at singing, the PwC partners in Hungary have just released a video of them singing a cover of the famous John Lennon song “So this is Christmas” and it has confirmed that their finance and business skills are far superior to their singing skills (or at least I hope their finance and business skills are better than their singing…)
Congratulations though to them for getting into the festive spirit and their singing skills can be seen in the video below (if you’re viewing this in the office I’d advise headphones so as not to alarm any of your colleagues…)
If I had asked that question 10 years ago the chances are that a large proportion of answers would have been “a suit”.
Things are different now though. Tastes are changing and so are a number of office dress codes. As a result, fewer people are now wearing suits to the office.
A number of major companies revised their dress codes this year. JP Morgan for example decided to allow their employees to wear business-casual attire on most occasions. PwC also switched to a more casual dress code where employees were allowed to wear jeans as long as there were no client meetings.
Whilst this relaxing of business wear rules can have benefits for individuals who prefer to work in more casual clothing, there are some organisations who will suffer.
Fashion brands focussing on tailored men’s suits are an obvious example of a business which could suffer due to the decline in demand for men’s suits.
Brioni, the Italian menswear fashion house owned by French holding company Kering was founded in Rome in 1945 and is renowned for its high-quality suits. It has had numerous famous faces as its customers including James Bond in the Bond films from Goldeneye to Casino Royale and more recently it was reported that Donald Trump has been wearing Brioni suits during his US presidential campaign.
But things aren’t going well for Brioni.
Earlier this year Bloomberg reported 400 job losses due to a fall in demand and recently Justin O’Shea, the creative director of Brioni who was brought in to modernise the luxury Italian brand, left abruptly after just six months in the job.
Mr O’Shea is well respected in the fashion industry and has a reputation for being a very straight talking person. He told Vogue that “First of all, I would change the shitty logo. I would change the campaign. I would change the clothes. In fact, I would change pretty much everything.”
When it comes to change though, one thing seems certain and that is that the fall in demand for men’s suits is unlikely to change given the relaxing of more and more office dress codes.
https://www.theexpgroup.com/wp-content/uploads/2016/11/suit-product-life-cycle.png475844Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2016-11-01 10:39:402016-11-01 10:39:40Does this suit you?
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