Would you lose weight to get a cheaper ticket?

Samoa is a small group of islands situated in the Pacific Ocean, approximately half way between Hawaii and New Zealand. I’ve heard it’s a beautiful place and hopefully one day I’ll be lucky enough to visit it. Following a recent announcement though then maybe it would be worth my while losing a bit of weight before I go there.

airline-flight-ticketsAlthough it’s only a very small country with a population of less than 200,000, the national airline has just launched a unique ticket pricing policy which if any of the major airlines followed would please one group of people but upset another group.

So who would be pleased and who would be unhappy?

Put simply – overweight people would be unhappy.

So what is their pricing policy?

Well, the airline has announced that ticket prices for their flights would be based on the combined weight of the passenger and their luggage. In other more blunt words, the fatter you are the more your flight ticket will cost whilst the slimmer you are the cheaper your ticket will be.

Are Samoa Air leading the way and will other airlines follow?

Arguably this is a fairer way of charging for flights as after all one of the major costs of airlines is fuel and the heavier you are the more fuel will be needed to move you through the air. This is especially true for the small planes that Samoa Air use.

It does also seem unfair when a slim person who has 1 kg of luggage above his or her limit is charged an excess luggage fee when somebody who is 50 kg heavier than them but is within their luggage limit doesn’t suffer an excess luggage fee.

Good luck to the airline with this novel pricing policy and also to their management accountants who will no doubt be monitoring movements in the average waistlines of the population when they are putting together their annual revenue forecasts.

Is it better to spend a penny or save a pound?

Love them or hate them but low cost airlines such as Ryan Air and EasyJet are here to stay. Since low cost airlines entered the[..]

McDonalds: "I'm loving it" or "I'd rather eat my own diarrhea"?

So, it’s good and bad news for the fast food giant McDonalds. They recently released their latest annual results and things are looking good for[..]

Will passing your ACCA or CIMA exams make you slimmer?

According to a report released yesterday by Eurostat, if you’re in the UK and you’re speaking to a woman then there is a 24% chance[..]

You are (probably) a liar...

Here’s a nice ethical question for you – have you lied recently? My guess is that you have. Now before you get all righteous about[..]

Zooming in...

At the start of the year zoom calls were relatively uncommon. Now though, with the global pandemic, they are a common feature of business life[..]

I'll stick to that...

New product innovation is vital for lots of organisations. Sometimes though the idea for a new product can come from unusual places. VELCRO is a[..]

Out of this world advertising...

Getting professional photos taken for advertising can be expensive but this particular photo shoot for Estee Lauder is expensive. Very expensive in fact. 4 hours[..]

An Apple for 100 Companies..

Whilst a lot of companies around the world are struggling or going out of business due to the Covid-19 pandemic, some are doing very well.[..]