(Un) Happy Christmas Mr Orangutan

Advertising can have a dramatic impact on what people buy and in countries which celebrate Christmas, one of the busiest buying seasons is upon us.

It’s traditional in the run up to Christmas in the UK for the big retailers to release a major TV advert. The retailer John Lewis for example has released it’s Christmas advert staring Elton John (who reportedly received a fee of £5 million for his input).

For me though the clear winner in the Christmas adverts is the “Rang tang” advert by the supermarket chain Iceland.

The advert was originally produced by the global charity Greenpeace and highlights the destruction of the rainforest caused by the production of palm oil (palm oil is found in many everyday products ranging from food staples such as bread to cosmetics).

The companies that produce palm oil are cutting down vast amounts of trees and as a result the Orangutan apes are really suffering. In simple terms, their homes are being destroyed and they are dying as they have nowhere to live.

Iceland spent £500,000 on putting the advertising campaign together and have pledged to remove palm oil from all their own brand products.

The advert, which was voiced over by actress Emma Thompson, has run into some problems with Clearcast, the body which approves or rejects television adverts in the UK. They have ruled that it is too political and as a result it has been banned from being shown on television.

The good news for this advert though is that Clearcast don’t regulate social media and the advert has been a hit on Facebook and YouTube.

At the time of writing, the advert had been viewed over 5 million times on YouTube.

If you haven’t seen it yet, I’d urge you to watch it below as it’s a great advert which raises awareness of an important global issue.

Content not available.
Please allow cookies by clicking Accept on the banner

When is an ice cream not an ice cream?

It sounds like the start of a riddle but there’s an important underlying message. Namely, organisations should be monitoring the environment they are operating in[..]

More Change Please

Homelessness is a growing problem in a lot of countries but coffee company “Change Please” has come up with a brilliant business model that could[..]

Is Toby the Gorilla more talented than you?

Gorillas are the largest member of the primate family and 98% of their DNA is the same as humans. They are amazing animals but unfortunately[..]
Who are you sat next to?
If you’re in the office at the moment take a look at the person next to you. Would you say that he or she is[..]
Happy New Desk
Well it’s that time of year again when a lot of people set themselves a New Year Resolution. On average, approximately a third of people[..]
When is an ice cream not an ice cream?
It sounds like the start of a riddle but there’s an important underlying message. Namely, organisations should be monitoring the environment they are operating in[..]
Legal issues for the Big 4
If you ask a person in the street the question “What do the Big 4 do?”, the chances are that you’ll either get a funny[..]