Wave hello to a discount

The accountants amongst you will be well aware of the different methods of setting the price of a product or service.

Going rate, cost-plus and perceived value are all fairly common but what about basing the price of your service on the size of ocean waves?

This month, Alaska Airlines have segmented the market nicely and are targeting surfers by offering discounts on flights to Hawaii. These discounts are based on the forecast size of the waves which they hope the surfers will soon be surfing.

They have teamed up with surfline.com who forecast the size of the waves and the higher the forecast waves, the higher the discount.

The discounts start off at 10% for waves up to 10ft (3m) and go to a maximum of 30% for waves above 21ft (6.4m)

All in all, a nice way to target surfers

On your bike...

If you drive to work, one of the nice things is to have a parking place. There’s nothing worse than being on time for work[..]

The Captain was sober, the First Mate was drunk. Was that true? Was that fair?

I’ve been a qualified accountant for a fair few years now. I had the pleasure of bumping into my first auditing lecturer last week. It[..]

Splash out on a new purchase

The Swedish furniture giant IKEA has started the year with a splash by running a magazine advert that offers a discount on a baby’s crib[..]
Ericsson fined $1 billion for bribery.
The Swedish telecommunications group Telefonaktiebolaget LM Ericsson (or Ericsson as most people refer to it as and how my spell checker prefers) is an incredibly[..]
Exams for sale....
One of the five fundamental ethical principles is Integrity. Being straightforward and honest is a vital characteristic of being a professional accountant. Most people who[..]
You can't McFlurry Love
Until recently, Steve Easterbrook was the boss of McDonalds. He had been with them for a long time having started working for them back in[..]
Laziness and intelligence.
Are you lazy? Do you know anyone who is lazy? Whilst a lot of you won’t admit to being lazy (and I’m sure most of[..]
Don’t sweat your exams
Most people enjoy it when the weather gets warmer. Sunny weather often makes people happier but some recent research indicates that a heatwave may not[..]