August 2011

Will Manchester United get express delivery with DHL?

Published on: 31 Aug 2011

Sponsorship deals for sports teams are big business and can represent an important source of income.

The football club Manchester United know a thing or two about sponsorship deals though and their arrangement with Nike will earn them a minimum of £303 million over a 13 year period.

They also receive £20 million a year from global financial company Aon to have the Aon name emblazoned over the Nike sponsored Man United shirts.

The club has now gone a step further and has just announced a world first whereby their training kit will now have its own sponsor.

Global logistics company DHL has just signed a 4 year deal with the football club whereby DHL will pay Man United £10 million a year to put the DHL logo on the training kit.

Whilst this is good money for the football club it does seem a lot for DHL to pay. It’s half of what Aon pay and whilst Aon have their name on the kit worn during matches, DHL only have it on the training kit that is worn whilst the players are training and warming up before a match.

Man United are one of the richest football clubs in the world and many other football teams would love to have a sponsorship deal for their main shirts of £10 million let alone their training kit.

In fact, there are only 4 other clubs in the UK that receive more than £10 million a year for sponsorship of their main kit (Arsenal, Chelsea, Liverpool and Manchester City).

All of the others receive less sponsorship for their main kit than Man United receives for sponsorship of their training kit.

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Your BlackBerry could save your life…

Published on: 22 Aug 2011

Many of you will have a BlackBerry phone and a number of you may well be addicted to it. The red light flashes to tell you that you’ve got email and you’ll rush to check that all important message that comes in.

As well as emails they also have other uses and some photographs taken by this particular user on her BlackBerry possibly saved her life.

BlackBerry is commonly referred to in some countries as a “CrackBerry” on the basis that it is as addictive as Crack Cocaine but I’m sure that this lady will be carrying it with her where ever she goes from now on.

The unnamed lady was hiking in the picturesque mountainous Lake District region in the UK.

She was by herself and bad weather came in. She lost her bearings and didn’t know where she was.

The weather was worsening and on top of all of this it was starting to get dark.

The lady who was in her 50s contacted rescue services but they couldn’t initially get to her as she didn’t know where she was so couldn’t tell them her location.

They then remembered the camera that was built into the BlackBerry and the lady took some photos of the area where she was and sent them to the mountain rescuers phone.

The end result was that some of the rescuers recognised the location where the pictures were taken and went and found her and guided her to safety.

There was therefore a happy ending for this lady who no doubt cherishes her BlackBerry even more now.

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The exam results are out on Monday but what a cheek…

Published on: 19 Aug 2011

It’s that time of year again when ACCA students are nervously waiting for their exam results and good luck to any of you that are getting them on Monday.

Exam results time is traditionally a time when recruitment companies start targeting newly qualified with tempting adverts to switch jobs and move on in their career.

Whilst newly qualified job offers are likely to be found in the more traditional advertising mediums a more unusual use of an advertising space has recently been announced by UK based betting firm Betfair.

They have reportedly paid a substantial five figure sum to advertise on the bikini bottoms of Britain’s female volleyball champions.

Betfair rather creatively hope that sports photographers will take photos of the ladies behinds and people will see the advert that is emblazoned on their bikinis.

I’m sure that most men watch women’s beach volleyball to appreciate the athleticism, skill levels and tactics of the ladies so they may well not even notice the adverts.

If they do notice the adverts however, they will have a Quick Response (QR) code on them which will take users with a smartphone to a website where more details about Betfair will be found.

Some people will think that advertising on bikini bottoms is a bit of a cheek but nobody can deny that the advertising industry certainly comes up with creative ideas.

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Creativity plus Bernie Maddof’s clothes equals…

Published on: 17 Aug 2011

Bernie Madoff is in jail for 150 years for his Ponzi scheme but this individual shows that it is possible to make money out of Madoff

A Ponzi scheme is named after 1920s fraudster Charles Ponzi and involves paying investors returns from other people’s investments rather than from genuine profits earned by the investments.

Typically people are attracted to such a scheme by the unusually high rates of returns that have been obtained.

They then will almost certainly end up losing their money though as it becomes apparent that the high rates of return are not from genuine investments but from other people’s money.

Madoff’s Ponzi scheme was the largest ever seen in the world and estimated losses to the investors are thought to be in the region of $18 billion.

The US authorities tried to get as much money as possible from Madoff’s assets to try to cover some of the losses that individual investors suffered.

Designer John Vaccaro is a creative individual who bought most of Madoff’s clothes that had been put up for auction by the US Marshals. He then cleverly had the clothes cut up and made into iPad covers.

His iPad covers which are made out of Madoff’s old clothes sell for between $350 and $500 each and are apparently the latest craze that is hitting Wall Street in the states.

Just how long supply will last though is another thing. After all there was only a finite amount of clothes that were purchased.

Then again, the Designer could always set up his own little Ponzi scheme and start using other people’s clothes to supply the next batch…

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If the pilot and flight attendant take their clothes off is it good marketing?

Published on: 15 Aug 2011

Sometimes great advertising campaigns are down to timing.

Unfortunately for these two crew members of Cathay Pacific they took their clothes off at the wrong time.

Cathay Pacific, the Hong Kong based airline, is reportedly considering delaying a global marketing campaign following the publishing on the internet last week of some photos of two members of their staff who were, how shall we put it, in a compromising position in the cockpit of one of their planes.

According to various reports the 2 members of staff that starred in the photos were a female flight attendant and a male pilot.

They have both lost their jobs with the Airline and Cathay Pacific is adamant that the photos were not taken whilst the plane was airborne.

There was therefore no danger to any passengers and also no risk of the pilot’s intercom inadvertently being left on during the festivities.

Back to Cathay Pacific’s advertising campaign that will be delayed though and the company was planning on launching the second part of a major global marketing campaign in mid September.

So, why the decision to postpone the marketing launch?

Well, with all the publicity on the internet and in newspapers in Asia surrounding the photos of the team in action in the cockpit, the prominent lead tagline of their planned advertising campaign maybe isn’t the most appropriate at this moment.

Their planned tagline was:

“Meet the team who go the extra mile to make you feel special”.

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The Spaceship is about to land and there will be 12,000 people in it.

Published on: 12 Aug 2011

Steve Jobs is one of the best business presenters in the world. His presentations of the latest Apple products are legendary but he’ s just done rather well in a somewhat different presentation when he explained to the Cupertino City Council in California all about Apple’s plans for their new headquarters.

On land that was previously owned by Hewlett Packard, Apple has applied for planning permission to build a new Apple campus that will fit in an incredible 12,000 Apple employees.

Mr Jobs said that the design looks ‘a little like a spaceship’ and he’s certainly right. The building is glass sided and is in the shape of a large disc.

The campus will include a 1,000 seater auditorium as well as a corporate fitness centre.

Mr Job’s presentation is shown below.

Cupertino’s Mayor Gilbert Wong has perhaps unsurprisingly said that “There is no chance that we’re saying no. Every time that we have a large company that has a large sales tax produced we are very accommodating to that company.”

I’m sure that there are lots of Mayors in the US that would love to have Apple’s Spaceship land in their back yard.

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How much is your home worth? I guess it’s not as much as this one…

Published on: 10 Aug 2011

There’s a new record in the UK. Britain’s most expensive home has just been sold for a rather nifty £140 million.

The average price of a house in the UK is £228,000 so that means that the anonymous Russian buyer that recently bought Park Place in the village of Remenham, near Henley-on-Thames, 35 miles outside of London could have instead bought over 600 “average homes”.

£140 million buys a lot of home though. The property is a 300 year old property in nearly 600 acres of land and includes stables and a boat house.

During the recent recession, the property development industry has taken a bit of a hammering.

Property developer Mike Spink however shows how it should be done.

He bought Park Place back in 2007 for a “mere” £42 million.

5 years later after reportedly spending several million on renovations he’s sold it for £98 million more than he paid for it. Not a bad return over 4 years.

Movie fans that saw the recent remake of the St. Trinians film would recognise the house as it was used as the school in the film.

Oh, and I forgot to mention but it’s also got its own golf course attached to it and a ghost by the name of Mary Blandy who was accused of poisoning her father in the 1700s is said to live there.

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The European Business Awards and our trumpet…

Published on: 03 Aug 2011

We’re all feeling pretty pleased with ourselves here at ExP and apologies for “blowing our own trumpet” but we’ve just heard that the ExP Group were selected as a country representative in the 2011 European Business Awards, sponsored by HSBC.

This independent Awards programme is designed to recognise and promote excellence, best practice and innovation in the European business community.

The winners are selected by a 40 strong European Judging and Advisory Panel including leading politicians, academics, media owners and business luminaries.

The esteemed panel of judges were looking for organisations who exhibited innovation, business excellence and sustainability.

Thank you to the judges for selecting the ExP Group – we’re honoured (and very, very happy!)

John Casey, HSBC Head of Commercial Banking, Europe said “The European Business Awards provide a perfect opportunity to recognise the best of European business and their successes over the past twelve months. These companies have displayed an impressive ability to thrive despite challenging economic conditions, pursuing growth and creating prosperity. Their recognition is highly deserved, and through the European Business Awards their success – and the stories behind that – can be shared across the wider business community. We look forward to celebrating alongside these inspirational businesses.”

Petar Stoyanov, former President of Bulgaria, “This event inspires and stimulates European Business to reaching exacting criteria, where not only annual turnover and sales count, but also factors with high social importance – what we call business ethics.”

Many thanks to all our partners, clients, students as well as our wonderful team for their support in helping us to obtain such a prestigious achievement.

Now, where did we put that crate of champagne?

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Forget about face creams. The easiest way to make yourself better looking is…

Published on: 01 Aug 2011

… to open up Photoshop and edit your photos.

Julia Roberts is a beautiful woman but wasn’t quite good enough for the cosmetics company L’Oreal.

She was used in adverts for some of their products but in the words of L’Oreal her photos were submitted to various “post production” alterations. In other words her photos were digitally altered to remove any wrinkles that the actress had.

British politician Jo Swinson wasn’t overly impressed with this and complained to the UK Advertising Standards Authority (ASA) arguing that airbrushing created a false impression of what the face creams could do.

The Julia Roberts advert was for Teint Miracle foundation by Lancôme, one of L’Oreal’s brands. Rather than promote the benefits of “Photoshopping images”, the advert claimed the foundation recreated the “aura of perfect skin”.

At the investigation L’Oreal conceded that certain ‘post production’ techniques had been used on the images but argued that the pictures were an accurate representation of her ‘naturally healthy and glowing skin’.

The ASA weren’t convinced by this and concluded that the adverts breached the advertising standards code for exaggeration and for being misleading. The adverts have now been banned in the UK. Interestingly though the ASA only covers the UK so it remains to be seen whether the adverts will still be used elsewhere around the world.

I’m not sure if Julia Roberts is too concerned with all of this though as she has reportedly been paid in the region of £15 million to represent the Lancôme brand.

With a payment of £15 million she won’t need any cream to get rid of the wrinkles but maybe will need some cream to sort out the “smile lines”.

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