A few years ago if a company wanted to advertise their products they mainly used the traditional media methods of TV, radio and print.
Nowadays the world is awash with viral marketing and social media promotion.
Although the main delivery methods used in advertising have no doubt faced rapid change I would argue that the basic technique of getting peoples attention and keeping it until the message is delivered in a memorable way is still key.
The “advert” below is in my opinion a great example of how advertising should be done.
It’s suitable for TV but importantly it’s also got the viral marketing angle to it as it’s great for viewing on computers (and of course pausing and replaying it).
What’s nice about it is that in less than one and half minutes it covers a range of human emotions. There are also no words spoken and the only text comes up at the end.
It also highlights the power of music in advertising. Three well known songs were used so there was no need to specially commission some song writing.
If you watch the advert without the music it has a far lower impact.
Have a look (and listen) and see what you think.
Oh and in case you get concerned mid way through don’t worry as it’s got a happy ending.
The interesting thing about this though is that it’s actually a fake advert. It was created by filmmaker John Nolan to showcase his animatronics skills.
John is clearly a creative genius when it comes to animatronics film making and I’m sure the big cheese companies would love to have somebody with his skills working for them.
https://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.png00Steve Crossmanhttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve Crossman2014-10-28 16:02:452014-10-28 16:02:45Don't worry, he's ok. In fact he's more than ok as he...
It’s a fact of life that in any job you are likely to receive some form of criticism from your boss.
If criticism is done well then it really isn’t criticism but instead is a form of feedback.
Making sure that the feedback is fair and reasonable can help ensure a productive workplace exists.
It’s also important how you react to receiving feedback. If you take the points on board and can learn from things then it will no doubt help you improve your performance.
It’s not always the case however that people take criticism or feedback that well.
Jonathan Oliver, a 40 year old from Hampshire in the UK had a job whereby he created designs for gravestones. Note that I said “had a job” rather than “has a job”.
The reason he no longer has a job is that his boss criticised his work and he reacted in a far from professional way to her criticism.
After the criticism he secretly filled the sports style water drinking bottle that his boss brought to work with water from the toilet.
Luckily for his boss she noticed that the water tasted a bit funny and didn’t drink enough to make herself seriously ill.
His boss wasn’t flushed with happiness over this though and was understandably pretty upset. The police were called and further investigation led them to Mr Oliver who admitted filling her bottle with water from the toilet.
He was recently sentenced to a four month suspended prison sentence and has to carry out 150 hours of unpaid community service work.
The lawyer defending him was quoted as saying that his client had reacted to problems at work in “an entirely inappropriate fashion”.
https://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.png00Steve Crossmanhttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve Crossman2014-10-17 21:35:582014-10-17 21:35:58Would you make your boss drink water from the toilet?
When it comes to cars, things used to be simple. Most brands were known for a certain type of car.
For example, Mercedes produced luxury limousine cars, Porsche produced sports cars, Toyota produced mid range cars and Land Rover made 4×4 off road cars.
But that was a while ago and things have changed dramatically within the car industry.
The famous Maserati sports car brand for example is working on the Maserati Kubang and as the photo shows it’s clearly not a low slung sports car.
It’s a 4×4 off-roader and whilst there’s a good chance that the only time it will actually go off road is when the owner parks on the pavement it’s definitely more 4×4 than sportscar.
So why the introduction of the new product? (For those of you studying the various strategy papers then why the product development in Ansoff’s Matrix?)
Well it seems that they are hoping to follow in the footsteps of Porsche whose off road Cayenne model has proved to be a best seller.
As well as introducing new types of cars the car industry has also seen a number of major conglomerates appear with some serious car brands within them.
When people used to talk about Volkswagen for example they were generally referring to the ubiquitous VW golf but the Volkswagen Group is now home to far more cars than VW cars.
The VW Group with its headquarters in Germany is the largest carmaker in Europe and nearly one in four new cars bought in Europe are VW Group cars.
So does this mean that 25% of the new cars have VW badges on them?
Far from it in fact as the following car brands are all part of the Volkswagen Group:
Audi, Bentley, Bugatti, Lamborghini, Scania, SEAT, Skoda and of course Volkswagen.
So all of the above car makes are in fact part of the VW group.
Now if you’re an executive working for the VW Group and were offered a company car which one would you choose.
Now let me think.
Bugatti or Lamborghini. Which one would I go for…
https://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.png00Steve Crossmanhttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve Crossman2014-10-04 18:19:012014-10-04 18:19:01It's not a Lamborghini it's a Volkswagen...
ACCA and CIMA are two of the leading professional bodies and as providers of some of the best finance and business qualifications in the world they have ethics at their core.
If you take a step back though, they are arguably in competition with each other and here’s an important question:
Have they been ethical in their approach to competing with each other?
In my opinion the answer is a resounding yes, and it’s a good example of how competition can and should be undertaken ethically.
Ethical competitive approaches include for example focussing on your strengths rather than deliberately trying to harm or damage your competitors.
If you’re looking for the other extreme though and want an example of how to compete unethically then head over to Philadelphia in America.
Nickolas Galiatsatos, the owner of Nina’s Bella Pizzeria in Philadelphia came up with an extremely unusual and completely unethical approach to winning business from his competitors.
Mr Galiatsatos was spotted by the owner of Verona Pizza, a competing restaurant, heading to the toilet of the competitor restaurant carrying a full plastic bag but then emerged a couple of minutes later minus the bag.
Doing nothing to dispel the stereotypical view of US policemen spending a lot of time at Donut bars and Pizza restaurants, there just happened to be two policemen sat in the restaurant eating pizza at that time.
Further investigation by the police found a number of mice in and around the empty bag in the toilet and when they headed out of the restaurant to find Mr Galiatsatos they found him depositing some more mice around the back of another nearby restaurant.
Mr Galiatsatos has now been charged with criminal mischief, harassment and disorderly conduct as well as cruelty to animals.
Importantly therefore if you’re thinking of ways to get ahead of your competitors please don’t involve bags of mice…
https://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.png00Steve Crossmanhttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve Crossman2014-10-01 03:59:522014-10-01 03:59:52ACCA or CIMA? ...or MICE?
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