The accountants amongst you will be well aware of the different methods of setting the price of a product or service.
Going rate, cost-plus and perceived value are all fairly common but what about basing the price of your service on the size of ocean waves?
This month, Alaska Airlines have segmented the market nicely and are targeting surfers by offering discounts on flights to Hawaii. These discounts are based on the forecast size of the waves which they hope the surfers will soon be surfing.
They have teamed up with surfline.com who forecast the size of the waves and the higher the forecast waves, the higher the discount.
The discounts start off at 10% for waves up to 10ft (3m) and go to a maximum of 30% for waves above 21ft (6.4m)
All in all, a nice way to target surfers
https://www.theexpgroup.com/wp-content/uploads/2019/11/unusual-pricing.png9441678Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2019-11-14 21:12:362019-11-08 21:28:14Wave hello to a discount
Until recently, Steve Easterbrook was the boss of McDonalds. He had been with them for a long time having started working for them back in 1993 as a manager in London.
Mr Easterbrook no doubt had a lot of affection for the
company he ran but it turned out that he also had a lot of affection for a
colleague as he had started dating a lady who also worked for McDonalds.
Although the relationship with his colleague was consensual,
it didn’t go down too well with McDonalds.
According to the company, Mr Easterbrook had “violated company
policy” and shown “poor judgement” (by “poor judgement” I assume that refers to
him having the relationship rather than the choice of who he had the
Now, whilst some people may say that it was a consensual relationship
between two adults so let them get on with it, the key thing here is that it
was against company policy and the two people involved had agreed to the
company policy when they joined the firm so it’s a straight forward case of a
breach of that policy.
More and more companies are having either outright bans on
any relationships or are requiring individuals to disclose any relationships (I’m
not a legal expert here but it does raise some interesting questions as to what
is the definition of a relationship and how quickly after reaching that definition
you need to notify your employer – is it minutes, hours, days…).
Mr Easterbrook won’t be short of funds to carry on wining
and dining his new love as the termination package is pretty significant. He
earned nearly $16m last year and will receive 26 weeks of pay on his departure.
Bloomberg estimate that his total leaving package which includes
previously granted shares will be in excess of $37m.
That should buy a few romantic meals at Burger King for the
two love birds.
https://www.theexpgroup.com/wp-content/uploads/2019/11/McDonalds-boss-1.png9441678Stevehttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve2019-11-07 22:47:402019-11-29 13:34:10You can’t McFlurry Love
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