Should you employ good-looking people or not so good-looking people?
Whilst the obvious answer would appear to be that it doesn’t matter what a person looks like as long as they can do their job properly, researchers in Japan have found out that the attractiveness of an employee can have an impact on the sales of a business.
Interestingly though, it’s probably not the correlation most people would think applies.
Researchers at the Chinese University of Hong Kong studied retail sales in shops and found that the more attractive the shop assistants of the opposite sex were, the lower the sales were. The researchers found that male shoppers were less likely to go into the shop if the more attractive woman in the research study was serving.
Even if they entered the shop with the attractive shop assistant in it, only 40% of them bought something. This compared to 56% who purchased something when a less attractive assistant was serving.
Lisa Wan of the University said “attractive service providers can lead consumers to become self-conscious or embarrassed. This is especially true when the provider is of the opposite sex. Even when the attractive salesperson is the same sex, consumers may feel a sense of inadequacy through self-comparison.
In either case, the shopper may avoid interacting with physically attractive providers, rendering the salespeople ineffective”.
It’s worth mentioning though that the scientists undertaking the research were monitoring a shop selling figures from Japanese comics and the male shoppers were obsessed with computers.
“Male shoppers obsessed with computers” – surely they would only notice the female shop assistant if she was holding a computer?
https://www.theexpgroup.com/wp-content/uploads/2016/09/ExP-blog-geek.jpg9381668Steve Crossmanhttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve Crossman2018-12-17 16:47:142018-12-19 22:17:26Should you employ good looking people?
Procter & Gamble, or P&G as it’s commonly known, is one of the world’s largest companies and has an incredible portfolio of products including Gillette, Head & Shoulders shampoo and Pampers nappies.
The business was set up in 1837 by two gentlemen called, yes you guessed it, Mr Procter and Mr Gamble.
Since then it has grown to become a huge organisation and is now quoted on the New York stock exchange. It has annual sales in excess of $15bn.
A recent trademark application in the US though could indicate that there may well be some new brand names joining their portfolio.
They have made applications for trademarks on household and personal care products for certain “text speak”. Or to be more precise they have filed an application for terms including “LOL” (Laugh Out Loud) and “NBD” (No Big Deal).
The move seems to be an attempt to target the tech savvy millennial generation who have grown up with this tech speak.
It’s not certain yet whether we will see cleaning products called LOL and NBD as the U.S. Patent and Trademark Office has sought clarifications from P&G and they have until January to respond.
One other interesting term which has been included in the application is “WTF”.
Could we soon be seeing “WTF Cleaner” on supermarket shelves?
Explaining what “WTF” stands for is a bit rude to print here so if you don’t know what it means then one of the quickest ways to find out is to say “WTF” when your boss next asks you to do something.
https://www.theexpgroup.com/wp-content/uploads/2018/09/ExP-OMG.png9441678Steve Crossmanhttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve Crossman2018-09-10 07:30:372018-09-11 07:31:48OMG - will these hit the shelves?
One of life’s great mysteries for men when they are at a bar or club is why women always seem to go to the ladies “powder room” in groups.
There could soon be an equally mysterious occurrence that women will puzzle over and that is why men will soon disappear to the “gents” together during a social evening out.
Well, it won’t be to adjust their makeup or to catch up on the local gossip.
No, if UK company Captive Media has anything to do with it the visits to the toilet by men could soon be a great marketing opportunity.
It’s been estimated that on a night out a man spends on average 55 seconds relieving himself each time he visits the urinals in the gents (if you ever saw a person with a clipboard and a stopwatch behind you at the urinals now you know why…)
In the eyes of Captive Media this represents a great advertising opportunity as rather than staring blankly at the wall in front of you (or telling the person with the clipboard and stopwatch to go away) they have developed a urinal-based games console which allows men to, how can we say it but aim and shoot at targets with their “stream”.
The games are mixed with adverts and include for example a downhill skiing game which is controlled by your “stream”.
It remains to be seen what products will be advertised in this way but one thing for sure ladies is that if your boyfriend or husband returns from the gents whilst you’re out together on a social evening and he says that he’s just beaten his personal best then you know what it refers to.
https://www.theexpgroup.com/wp-content/uploads/2017/06/unusual_advertising_methods.jpg478849Steve Crossmanhttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve Crossman2018-07-19 08:19:552018-07-20 08:13:01Gentlemen, you've got 55 seconds to beat your best...
If you’re a premier league footballer it’s kind of obvious that you’re going to make a lot of money.
Deloitte, the Big 4 accounting company, prepare annual reviews of the Premier League’s finances and has just released some figures from the 2016/17 season.
In total, Premier League footballers took home £2.5bn in wages. This was the highest figure on record and showed an increase of 9% on the previous season.
The increase in wages though was quite a bit lower than the increase in the clubs’ revenue.
Total revenue increased by nearly £1bn to £4.5bn in the 2016/17 season and this was also a new record.
Although revenue increased by a higher percentage than wages, the proportion of revenue spent on wages is still pretty significant with the wage to revenue ratio being 55%.
Collective pre-tax profit was also a new record high being £0.5bn. This was almost three times the previous record of £0.2bn from back in 2013/14.
Deloitte partner Dan Jones said “As predicted last year, the Premier League’s three year broadcast deals which came into effect in the 2016/17 season helped drive revenue to record levels.
“Despite wages increasing by 9% to £2.5bn, this increase is nowhere near the level of revenue growth noted. This relative restraint from Premier League clubs reflects both the extent of their financial advantage over other leagues and the impact of domestic and European cost control measures.”
The financial success was spread across all clubs with all 20 Premier League teams making an operating profit.
Deloitte’s full report on the Premier Leagues finances will be available in June.
https://www.theexpgroup.com/wp-content/uploads/2018/04/Football-finances.jpg10591883Steve Crossmanhttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve Crossman2018-04-20 19:46:322018-04-20 19:46:321-0 to the Premier League
Homelessness is a growing problem in a lot of countries but coffee company “Change Please” has come up with a brilliant business model that could help.
They’ve brought together the problem of homelessness with people’s love of coffee and have created a radically different coffee company that is now looking to expand around the globe.
Their whole focus is on helping people whilst at the same time providing an excellent cup of coffee to the end customer at a fair market price.
When it comes to suppliers, the coffee beans they use are from farms that support local communities. For example, one of their suppliers from Peru helps victims of domestic abuse and a supplier from Tanzania helps people injured by landmines.
Once the coffee beans arrive in the UK, the people who roast them and serve them are people who have been homeless and sleeping on the streets. They are trained as baristas and work at one of the company’s locations. They are paid the Living Wage of £10.20 per hour and are given help in terms of opening bank accounts and finding housing.
Whilst the big coffee chains such as Starbucks and Costa Coffee are discussing introducing recyclable cups, Change Please has beaten them to it as all of their cups are 100% recyclable.
All profits are being invested in helping reduce the level of homelessness.
Things are going well for the organisation and they are planning on expanding the number of locations they operate from in the UK. They are also in talks to open in Australia and America with the same ethos of helping homeless people get back on their feet via a well and truly ethical cup of coffee.
They have also signed agreements with 2 big supermarkets, Sainsburys and Ocado, to stock packets of Change Please coffee beans.
It’s a common sound on the streets of cities in the UK to hear people asking if you have any “Change please”. With this fantastic business model for a coffee company, hopefully it will soon be a common sight to see the request for “Change please” replaced by coffee outlets called “Change Please”.
I guess a lot of us have been there – we stagger out of bed in the morning half asleep and get in the shower. Suddenly we start to have some great business ideas and wish we had a pen and piece of paper.
Now, if I’m entirely honest with you this has never happened to me and I doubt it ever will.
The thought usually going through my mind is more of wouldn’t it be nice to have a bit longer in bed rather than be in the shower getting ready for work.
It seems though that not everyone shares my lack of business enthusiasm in the shower.
Marriott hotels in the US undertook research which indicated that half of business travellers felt that their best ideas came whilst showering.
So why all this talk about showers and ideas?
Well, Marriott have turned some of their shower doors into digital notepads.
Yes, after the door steams up, guests can write their business ideas on it (or for that matter draw a rude picture of their boss if they wanted to) and then their completed creation will be emailed through to them.
In the words of Marriott, so that “their brilliance doesn’t wash away”.
I’m not convinced that I have too many moments of business brilliance in the shower but fair play to Marriott for coming up with a clever use of the shower door.
Businesses can pay significant amounts of money for celebrities to endorse their products.
For example, the American singer and actress Selena Gomez is reportedly paid USD 550,000 per post that she promotes to her 133 million Instagram followers. Cristiano Ronaldo, the Portuguese footballer on the other hand “only” receives USD 400,000 per promoted post to his 120 million followers.
But not everyone is happy for famous people to be associated with a product.
Charles de Cazanove is a Champagne house that was founded by Charles de Bigault de Cazanove way back in 1811.
The Cazanove brand is now owned by the GH Martel Group and they have launched their latest Champagne vintage in a promotion with Clara Morgane. The champagne is imaginatively called “Le Champagne by Clara Morgane” and sells for €50 a bottle.
So, do you know who Clara Morgan is?
If you don’t and you’re a lady then ask your husband or boyfriend if he knows who Clara Morgan is.
If he does know who she is then there is probably another question you should ask him as Ms Morgan is famous as an adult movie actress.
Although Ms Morgan now performs with her clothes on (she’s a singer), it’s not good enough for a descendant of the founder of the Cazanove brand.
Count Loic Chiroussot de Bigault de Cazanove, who apart from needing a very long business card, isn’t happy that his family’s name is being associated with an adult movie star.
He reportedly said that “I am truly shocked. It’s simply scandalous. How could anyone associate the name of my illustrious family to that of Clara Morgane? It’s inconceivable.”
Although the family sold the brand back in 1958, the Count has been reportedly getting lawyers to try to remove his family’s name from the Clara Morgane vintage.
Either way, with all this publicity I’m sure the GH Martel Group are drinking to the success…
https://www.theexpgroup.com/wp-content/uploads/2018/02/clara-morgane-champagne.jpg459816Steve Crossmanhttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve Crossman2018-02-09 23:04:242018-05-11 07:38:40She did what for a living?
Language schools are big business. Research from the British Council predicts that more than 1.9 billion people will be actively learning English around the world by 2020. That’s a lot of people but will a recent bit of technology result in a change in the number of people learning another language?
A small US start-up company has recently launched a translation earphone.
Waverly Labs has introduced technology that may be the first step in making the need to learn another language redundant in years to come.
They have launched a translation device which is similar to a wireless earpiece. The earpiece is linked to an app on a mobile phone and when one person speaks in for example French the words are processed by software so that the words are played back in the earpiece in another language such as English. The impressive thing is that the translation is in real time with only a few seconds lag.
The first batch of headsets will support English, French, Italian, Portuguese and Spanish languages.
More languages are expected to be rolled out soon.
Whilst there are already translation devices on mobile phones such as Google Translate, the Waverly Labs product is the first that offers a discreet earpiece to translate so that a face to face conversation can be held without having to look at your mobile phone to understand what is being said.
The earpieces can be pre-ordered for $249 and could well be the first step in terms of making face to face communication between different languages a lot easier.
All in all, very nice.
Or should I say, très agréable, sehr schön, molto bella, muito agradável, muy agradable.
https://www.theexpgroup.com/wp-content/uploads/2017/11/waverly_labs.png6951236Steve Crossmanhttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve Crossman2017-11-20 00:29:192018-01-26 12:52:25It's the language of...
Do you want your usual lunch or would you like something a bit different?
A survey by New Covent Garden Soup found that office workers tended to show a complete lack of imagination when it came to lunch with most of those surveyed choosing the same lunch as they had yesterday.
More than 75% of workers who were surveyed had eaten the same meal for lunch for the past 9 months.
The most common lunches were sandwiches with the top 3 being ham in first place followed by cheese and then chicken. In 4th place was salad.
Yep, three quarters of people had eaten the same sandwich for 9 months.
In what was without a doubt, not a surprise, over 80% of respondents to the survey said they were “bored” with lunch.
Becky Spelman, a psychologist said that “eating the same thing every day means we risk not getting a wide enough array of nutrients, as well as simply being very monotonous. Making small changes, such as trying something new for our lunchtime meal, can – in a small way – help to open our minds to new experiences in other areas of life too.”
In summary, if you’re heading out to buy your lunch now and you’ve been eating the same ham sandwich for the last 9 months then maybe you could go for something dramatically different like a tuna sandwich instead…
https://www.theexpgroup.com/wp-content/uploads/2017/10/business-lunch.jpg8011424Steve Crossmanhttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve Crossman2017-10-30 18:08:222017-10-30 18:08:22Just to be a bit different I'll eat...
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