fb

ACCA SPRING SALE 25% OFF

Are we about to see the end of Doritos?

Are we about to see the end of Doritos?

Advertising by big companies used to mainly involve the more traditional methods such as TV, radio and newspaper advertising.

Then came along viral marketing which uses the power of the people to spread the news “like a virus” amongst their friends and social networking sites.

Frito-Lay, the $12 billion North American convenience food division of Pepsi-Cola, has just launched a marketing promotion that cleverly aims to combine traditional TV adverting with a viral marketing component.

An online campaign in Canada has just been launched which asks people to write the storyline for the last 20 seconds of its new Doritos commercial.

The commercial shows two research scientists working on the next flavour of Doritos. They then present their flavour to a science fiction looking character called the Flavour Master who then tells the scientists that “the lesser flavour must be destroyed”.

Viewers are then invited to submit their ideas for the end of the commercial and choose which flavour will stay and which flavour will go.

There’s a pretty nice prize for the ending that gets the most votes and wins the contest. The winner will receive $25,000 in cash as well as 1% of future sales of the Doritos flavour that was saved in the contest.

If you’re really into your Doritos then an additional incentive as well as the financial one is that the winner will also become the first member of Doritos Think Tank which will allow them to be involved in upcoming Doritos projects including their branding strategy in the coming year.

All in all it’s a nice idea by Frito-Lay to combine the power of the internet and social media to market their products. They are also engaging their customers by asking the public to choose the winners.

The contest can be found at writetheend.ca but before you decide to cancel all your office work today and commence work as a script writer note that you have to be a Canadian citizen to enter.

There’s also an interesting requirement in the contest rules.

14 finalists will be shortlisted for the final decision and the contest rules state that the people shortlisted must be able to “correctly answer without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question to be administered at a mutually convenient time by telephone”.

This appears to be a precaution to ensure that people selected for the final stages have an intellectual ability above a certain minimum level but it would certainly be a challenge if you had 30 seconds to “find R” in the following mathematical skill-testing question:

Share this entry

Recent articles

View All Articles
Nothing to whine about…
Apr 22, 2025
Title
Nothing to whine about…
Excerpt

The wine industry, steeped in centuries of tradition, is experiencing a shake-up that’s sparking debate among enthusiasts and […]

PwC exits 9 African countries
Apr 18, 2025
Title
PwC exits 9 African countries
Excerpt

PwC, one of the Big Four accounting firms, recently announced the closure of its operations in nine Sub-Saharan […]

Using AI to reward staff
Apr 12, 2025
Title
Using AI to reward staff
Excerpt

In a bold move that combines innovation with employee incentives, UK-based law firm Shoosmiths has become the first […]

Barking up the right tree?
Apr 07, 2025
Title
Barking up the right tree?
Excerpt

In a world where businesses are constantly seeking that elusive “wow” factor to stand out, a historic Parisian […]

10 reasons CFOs are leaving…
Apr 02, 2025
Title
10 reasons CFOs are leaving…
Excerpt

Last year, chief financial officers (CFOs) left their roles at the fastest rate in six years, according to […]

Women at the top: EY becomes first Big 4 firm with dual female leaders
Apr 01, 2025
Title
Women at the top: EY becomes first Big 4 firm with dual female leaders
Excerpt

EY has just made history – Alison Duncan will take over as UK Chair of EY, joining forces […]

When Audits Fail: PwC, Wyelands Bank, and the £2.9M Mistake
Mar 26, 2025
Title
When Audits Fail: PwC, Wyelands Bank, and the £2.9M Mistake
Excerpt

What happens when auditors fail to properly understand the business they’re auditing? That’s the question at the heart […]

Volkswagen sells more sausages than cars
Mar 18, 2025
Title
Volkswagen sells more sausages than cars
Excerpt

No, we’ve not made an early April Fools Joke. It’s true. Volkswagen do sell more sausages than cars. […]