fb

The viewers won’t be talking about this new TV channel.

The viewers won’t be talking about this new TV channel.

Do you have a favourite TV programme? Is there one particular programme that you really like and watch it as much as you can?

Before you start answering those questions I should say that I’m not talking to you but am instead talking to the dog.

Before you start questioning my sanity (or asking the dog if he thinks I’m mad) I should point out that a new TV channel is launching this month called Dog TV.

The channel isn’t aimed at owners of dogs. Instead, it’s aimed at the dogs themselves. It’s a 24 hours a day, seven days a week channel which has been specifically designed for dogs that are left at home whilst their owners are out of the house.

Instead of showing dog action movies or dog romantic comedies the programmes will aim to soothe and relax dogs who are alone at home.

If you look at the typical revenue stream of the TV channel it’s generally advertising revenue and subscription income.

The brighter amongst you will have probably realised already that advertising on a TV channel aimed at dogs and not humans isn’t likely to be that successful. After all, if Fido your faithful hound sees an advert for the latest dog food it will be tricky for him to tell the owner about it when he or she gets home from work.

So that leaves the subscription option and Dog TV will be open to subscribers for a monthly fee of $4.99.

It’s certainly a novel business idea and we wish the Tel Aviv company behind it all the best. If it is a success and the subscriptions go well then the company will be happy, the dog owners will be pleased and the dogs themselves will be soothed and relaxed.

It does of course raise the question, “what about the cats of the household and where is their TV channel? Where is Cat TV?”

Maybe this is in the company’s product development expansion plans??

Share this entry

Related articles

View All Articles

Recent articles

View All Articles
Real-World Applications of the Balanced Scorecard
Apr 12, 2024
Title
Real-World Applications of the Balanced Scorecard
Excerpt

In the dynamic world of business, strategies and frameworks that offer holistic views of organisational performance are crucial […]

Professionally qualified in one year – DipIFR
Mar 22, 2024
Title
Professionally qualified in one year – DipIFR
Excerpt

Unlocking Opportunities with DipIFR Introduction In the second installment of our series, we shift our focus to the […]

Professionally qualified in one year – CMA (USA)
Mar 21, 2024
Title
Professionally qualified in one year – CMA (USA)
Excerpt

Accelerate Your Career with CMA Certification Series Introduction In our fast-paced world, the demand for highly skilled professionals […]

Lego – building strategy blocks…
Mar 14, 2024
Title
Lego – building strategy blocks…
Excerpt

In the contemporary business environment, characterised by rapid changes and unforeseen challenges, companies across various industries must adapt […]

Weathering the chocolate storm?
Mar 12, 2024
Title
Weathering the chocolate storm?
Excerpt

In today’s interconnected global economy, the ripple effects of local weather phenomena can have far-reaching consequences, extending far […]

Pass the doughnuts…
Mar 12, 2024
Title
Pass the doughnuts…
Excerpt

Does your weight affect the amount of money you earn? That’s an interesting question and researchers from the […]

The Significance of Audit Quality: Lessons from KPMG’s Fines
Mar 06, 2024
Title
The Significance of Audit Quality: Lessons from KPMG’s Fines
Excerpt

In the intricate world of finance and business, the accuracy and integrity of a company’s financial statements stand […]

Insider Trading: A Cautionary Tale from the Oil Industry
Feb 29, 2024
Title
Insider Trading: A Cautionary Tale from the Oil Industry
Excerpt

In the complex world of finance, insider trading remains one of the most controversial and closely watched issues. […]