The viewers won’t be talking about this new TV channel.

Do you have a favourite TV programme? Is there one particular programme that you really like and watch it as much as you can?

Before you start answering those questions I should say that I’m not talking to you but am instead talking to the dog.

Before you start questioning my sanity (or asking the dog if he thinks I’m mad) I should point out that a new TV channel is launching this month called Dog TV.

The channel isn’t aimed at owners of dogs. Instead, it’s aimed at the dogs themselves. It’s a 24 hours a day, seven days a week channel which has been specifically designed for dogs that are left at home whilst their owners are out of the house.

Instead of showing dog action movies or dog romantic comedies the programmes will aim to soothe and relax dogs who are alone at home.

If you look at the typical revenue stream of the TV channel it’s generally advertising revenue and subscription income.

The brighter amongst you will have probably realised already that advertising on a TV channel aimed at dogs and not humans isn’t likely to be that successful. After all, if Fido your faithful hound sees an advert for the latest dog food it will be tricky for him to tell the owner about it when he or she gets home from work.

So that leaves the subscription option and Dog TV will be open to subscribers for a monthly fee of $4.99.

It’s certainly a novel business idea and we wish the Tel Aviv company behind it all the best. If it is a success and the subscriptions go well then the company will be happy, the dog owners will be pleased and the dogs themselves will be soothed and relaxed.

It does of course raise the question, “what about the cats of the household and where is their TV channel? Where is Cat TV?”

Maybe this is in the company’s product development expansion plans??