fb

Ernst & Young is no more.

For years I’ve referred to the company as Ernst & Young and I’ve known some great people who have worked for Ernst & Young but at the start of this month “Ernst & Young” ceased to exist.

Now before any of you that work for Ernst & Young start panicking there’s no need to be worried as it’s part of their recently announced rebranding exercise and from now on they will be known as EY.

Their name is not the only thing that has changed. They also have a new Global Chairman and CEO in 51 year old Mark Weinberger who was quoted as saying “It is a privilege to lead this great organisation in these dynamic times.”

Not content with getting a new name and a new boss they have also introduced a new logo and a new “purpose”. Their new purpose will also be their tagline and is:

“Building a better working world”.

Mr Weinberger went on to say that “Every day, every EY person is part of building a better working world – for our clients, our communities, and our families. We believe that everything we do – every audit, every tax return, every advisory opportunity, every interaction with a client or colleague – contributes to building a better working world.”

That’s a pretty ambitious target and good luck to Ernst & Young EY with implementing their new plans.

So, EY have gone down the same road as pwc and KPMG by abbreviating their name to their initials. Does this mean that Deloitte will soon announce a rebranding to “D”?

Share this entry

Recent articles

View All Articles
PwC Australia and the “Rule of Three”
Sep 21, 2023
Title
PwC Australia and the “Rule of Three”
Excerpt

As the future business leaders of tomorrow, it’s crucial for students to stay updated on key developments in […]

CIMA VS ACCA: which is best for you? (and what about CMA?)
Sep 15, 2023
Title
CIMA VS ACCA: which is best for you? (and what about CMA?)
Excerpt

When it comes to a career in accounting or finance, deciding which professional qualification to pursue can be […]

How’s your lipstick?
Sep 12, 2023
Title
How’s your lipstick?
Excerpt

In the world of business, understanding consumer behavior is crucial. The “lipstick effect” offers a fascinating glimpse into […]

How an online Certified Management Accountant (CMA) course can advance your career.
Sep 05, 2023
Title
How an online Certified Management Accountant (CMA) course can advance your career.
Excerpt

In today’s fast-paced and competitive business world, professionals are constantly looking for ways to differentiate themselves and advance […]

Waiting for your ACCA exam results…
Sep 01, 2023
Title
Waiting for your ACCA exam results…
Excerpt

Waiting for the results of your ACCA exams can be an incredibly stressful time. The uncertainty, the anticipation, […]

APM vs AFM ACCA: which path suits your career goals?
Aug 30, 2023
Title
APM vs AFM ACCA: which path suits your career goals?
Excerpt

“Which is easier – Advanced Performance Management (APM) or Advanced Financial Management (AFM)?”

ROI: how enrolling employees on ACCA courses will yield long-term business success
Aug 18, 2023
Title
ROI: how enrolling employees on ACCA courses will yield long-term business success
Excerpt

The Association of Chartered Certified Accountants (ACCA) is one of the most respected global accounting qualifications. Organisations across […]

Would Michael Porter sleep in this bed?
Aug 14, 2023
Title
Would Michael Porter sleep in this bed?
Excerpt

Management theories play a significant role in guiding corporate strategy. And when it comes to strategy and management […]