fb

Fast food or slow drinks?

Fast food or slow drinks?

What price should you charge for your products?

As any professional business qualification student knows, there are several different pricing strategies that can be used when setting the price for your product.

You could for example base it on the internal factors of how much it costs you to produce (cost plus pricing) or you could use external factors such as how much a customer is willing to pay for it (perceived value pricing).

So if you owned a cafe what pricing strategy would you use?

Well over in Moscow in Russia a new cafe has taken an unusual approach to pricing.

The trendy Babochki Anticafé does not charge for food and drink. Instead the customers are charged according to the time they spend at the cafe.

Customers pay one ruble and 50 kopecks for each minute they spend at the cafe. This works out at approximately £2 per hour.

Now this got the accountant in me thinking as I must admit that I am partial to the occasional social drink and there are some very good Russian vodkas out there.

A pleasant evening spent drinking some of the top (and very expensive) Russian vodkas at £2 per hour seems like a good deal (even allowing for the charge for the time when I fall asleep in the cafe at the end of the evening)

Alas for anybody thinking of grabbing a drinking bargain the refreshments are limited to tea, coffee and deserts.

Still, it’s certainly a novel approach to pricing food and drink and we wish the Anticafé well.

Share this entry

Recent articles

View All Articles
Splashing marmalade all over?
Jul 11, 2024
Title
Splashing marmalade all over?
Excerpt

Imagine walking into a high-end boutique, expecting the usual scents of lavender and bergamot, only to be greeted […]

Miniature Models, Mega Profits…
Jun 30, 2024
Title
Miniature Models, Mega Profits…
Excerpt

Games Workshop, the iconic British company behind the Warhammer universe, recently demonstrated the profound impact of strategic communication […]

Swimming along nicely…
Jun 24, 2024
Title
Swimming along nicely…
Excerpt

Salmon, once a prized catch by skilled fishermen in cold, rushing rivers and coastal waters, has evolved into […]

You or your boss?
Jun 13, 2024
Title
You or your boss?
Excerpt

So, should you do it or should your boss do it? I’m talking about making decisions and the […]

A takeaway or a fakeaway?
Jun 06, 2024
Title
A takeaway or a fakeaway?
Excerpt

In the final run up to your professional exams it’s often a case of cramming your final revision […]

Peloton’s ride from pandemic peak to rental rebounds
May 30, 2024
Title
Peloton’s ride from pandemic peak to rental rebounds
Excerpt

Whilst home exercise bikes can be a great way to get fit, a lot of people who buy […]

Big 4 under the spotlight…
May 22, 2024
Title
Big 4 under the spotlight…
Excerpt

Recent findings have shown that Britain’s audit firms did not raise alarms for three-quarters of the major companies […]

Better than the professionals?
May 13, 2024
Title
Better than the professionals?
Excerpt

The landscape of investing is evolving, with the rise of retail, or “do-it-yourself” (DIY) investors who are achieving […]