fb

If you’re a single lady, should you get a red car?

Despite car companies spending millions on R&D and new product launches one of the first questions people tend to ask if you say you’ve bought a new car is “what colour is it?”

Up until recently the most likely answer to that question would have been “silver”.

However, after 10 years at the top of the popularity car colour charts silver has fallen to the number 2 position.

The most popular car colour according to leading transportation coatings company, PPG Industries, is now white.

According to their figures 21% of this year’s new cars across the globe have been finished in white.

There are however some regional differences. Namely:

Asia/Pacific – silver 25%, white 23% and black 17%

Europe – black 26%, white 19% and silver 16%

North America – white 20%, silver 19% and black 18%

According to a PPG survey, more than 75% of car buyers said exterior colour was a factor in their purchase decision but as the above figures show though there doesn’t appear to be a huge variety in colours with the 3 main colours of white, black and silver dominating.

But what about the colour red though? After all, our ExP logo has a big red dot in the middle so we like the colour red.

Well, an interesting study in the European Journal of Social Psychology has identified that if a lady wants to make herself more attractive to men then she should consider wearing more red colours.

The study concludes that

“In two experiments, we investigate an analogous effect in humans, specifically, whether red on a woman’s shirt increases attraction behavior in men. In Experiment 1, men who viewed an ostensible conversation partner in a red versus a green shirt chose to ask her more intimate questions. In Experiment 2, men who viewed an ostensible interaction partner in a red versus a blue shirt chose to sit closer to her

No doubt the marketeers are already onto this so does this mean that we’ll now see car companies starting to promote red cars for single ladies?

Share this entry

Related articles

View All Articles

Recent articles

View All Articles
The right (or left) turn for Big Data…
May 31, 2023
Title
The right (or left) turn for Big Data…
Excerpt

In the ever-evolving world of logistics and delivery services, companies are constantly seeking innovative ways to optimise their […]

Drinking in the highs and lows…
May 18, 2023
Title
Drinking in the highs and lows…
Excerpt

In the world of business, effective advertising can really help or hinder a brand. A recent case highlighting […]

Expensive planes but low cost…
May 11, 2023
Title
Expensive planes but low cost…
Excerpt

Ryanair is one of the largest and most popular low-cost airlines in the world and it’s got ambitious […]

PwC to invest $1 Billion in AI…
Apr 27, 2023
Title
PwC to invest $1 Billion in AI…
Excerpt

PwC, one of the Big Four accounting firms, has announced its plan to invest $1 billion in artificial […]

Who else knows?
Apr 17, 2023
Title
Who else knows?
Excerpt

If done properly, data analytics can provide valuable information to a company. There can however be some unplanned […]

On your marks…
Apr 13, 2023
Title
On your marks…
Excerpt

Back in 1949, a German individual by the name of Adolf (Adi) Dassler started a business. He combined […]

What’s ACCA all about?
Mar 31, 2023
Title
What’s ACCA all about?
Excerpt

Ever wondered what ACCA is and what are the benefits of obtaining the qualification? If so, then read […]

It’s not a Lamborghini it’s a Volkswagen…
Mar 22, 2023
Title
It’s not a Lamborghini it’s a Volkswagen…
Excerpt

When it comes to cars, things used to be simple. Most brands were known for a certain type […]