fb

Is this worth smiling for?

Is this worth smiling for?

Are you happy when you spend money? I guess the answer depends on what you’re spending the money on but over in China, KFC have technology which enables a person to pay for their KFC meal with a smile.

Yes, a smile.

Nothing else is needed – no bank card, no phone app. Just a smile.

That’s a pretty advanced system and involves facial recognition technology.

Customers who want to get their dose of fast food at the KFC branch in Hangzhou can leave their cash and cards behind and instead smile at a scanner, press confirm and then hey presto you’ve paid for your meal without moving your hands and you will soon be tucking into your Kentucky Fried Chicken.

Payment is taken from a cash account which has been linked to the person’s face.

China has some of the most advanced facial scanning technology in the world. Collecting images of the public doesn’t need any consent in China and the technology is likely to spread.

For example, it’s been reported that students in several universities in China are now registering by scanning their faces and lecturers will soon be able to track the facial expressions of students to see how well they are following the lectures.

It may be advisable for these students to master the act of hiding those yawns during a boring lecture and instead start to practice for the KFC they’re planning to get after the lecture…

Share this entry

Related articles

View All Articles

Recent articles

View All Articles
From BDO to LBDO: The Importance of Clear Branding
Jul 26, 2024
Title
From BDO to LBDO: The Importance of Clear Branding
Excerpt

If you’re studying for the ACCA exams then my guess is that you’re interested in business. Some of […]

Splashing marmalade all over?
Jul 11, 2024
Title
Splashing marmalade all over?
Excerpt

Imagine walking into a high-end boutique, expecting the usual scents of lavender and bergamot, only to be greeted […]

Miniature Models, Mega Profits…
Jun 30, 2024
Title
Miniature Models, Mega Profits…
Excerpt

Games Workshop, the iconic British company behind the Warhammer universe, recently demonstrated the profound impact of strategic communication […]

Swimming along nicely…
Jun 24, 2024
Title
Swimming along nicely…
Excerpt

Salmon, once a prized catch by skilled fishermen in cold, rushing rivers and coastal waters, has evolved into […]

You or your boss?
Jun 13, 2024
Title
You or your boss?
Excerpt

So, should you do it or should your boss do it? I’m talking about making decisions and the […]

A takeaway or a fakeaway?
Jun 06, 2024
Title
A takeaway or a fakeaway?
Excerpt

In the final run up to your professional exams it’s often a case of cramming your final revision […]

Peloton’s ride from pandemic peak to rental rebounds
May 30, 2024
Title
Peloton’s ride from pandemic peak to rental rebounds
Excerpt

Whilst home exercise bikes can be a great way to get fit, a lot of people who buy […]

Big 4 under the spotlight…
May 22, 2024
Title
Big 4 under the spotlight…
Excerpt

Recent findings have shown that Britain’s audit firms did not raise alarms for three-quarters of the major companies […]