fb

Justin Bieber wouldn’t buy it…

Justin Bieber wouldn’t buy it…

Retailers often partner with celebrities to promote their products and increase brand visibility. However, as seen with the recent controversy between Justin Bieber and H&M, these partnerships don’t always go smoothly. Bieber accused the fashion retailer of using his image and lyrics on garments without his consent, and urged his followers not to purchase H&M products.

He posted on Instagram: “The H&M merch they made of me is trash and I didn’t approve it. I wouldn’t buy it if I were you.”

H&M, which has also had merchandise lines with Ariana Grande and Billie Eilish, claims to have followed proper approval procedures for all its licensed products and partnerships.

However, this isn’t the first time that H&M has faced criticism for using someone’s work without permission. In April, the company was accused of copying the work of knitwear designer Chet Lo in its “Conscious” collection, and in 2018 it featured the work of graffiti artist Jason “Revok” Williams without his permission. H&M initially sued Williams in response to a “cease and desist” letter from his lawyer, claiming that it was impossible to copyright the product of an illegal act. The retailer eventually backed down after facing backlash on social media.

These controversies illustrate the importance of obtaining proper consent and following proper approval procedures when partnering with celebrities or using someone’s work. Retailers should be transparent and communicate clearly with their partners to avoid misunderstandings and potential legal issues. While partnering with celebrities can bring benefits, it’s crucial for retailers to carefully consider the risks and make sure they have the necessary approvals in place to avoid damaging their reputation and relationships.

Share this entry

Related articles

View All Articles

Recent articles

View All Articles
Lessons from Kraft Heinz’s Sales Decline
Feb 20, 2024
Title
Lessons from Kraft Heinz’s Sales Decline
Excerpt

In the fast-paced world of business, staying ahead of market trends and consumer preferences is paramount. The recent […]

The strategic rationale behind Uber’s share buyback…
Feb 15, 2024
Title
The strategic rationale behind Uber’s share buyback…
Excerpt

In the realm of corporate finance, decisions regarding share buybacks often spark curiosity and sometimes confusion among investors […]

Adapting to the Digital Age: Lessons from Sky TV
Feb 09, 2024
Title
Adapting to the Digital Age: Lessons from Sky TV
Excerpt

In the ever-evolving landscape of the entertainment industry, adaptability is key to survival. Recently, Sky TV, a prominent […]

EY’s Hybrid Work Insights
Jan 29, 2024
Title
EY’s Hybrid Work Insights
Excerpt

The world of business has seen a significant transformation in recent years, with the COVID-19 pandemic acting as […]

From blades to balance sheets…
Jan 26, 2024
Title
From blades to balance sheets…
Excerpt

Consumer behavior is constantly evolving, and businesses must adapt to these changes to stay relevant and profitable. One […]

Keep it in the family?
Jan 26, 2024
Title
Keep it in the family?
Excerpt

In the world of business, family companies often occupy a unique and intriguing position. They combine the dynamics […]

Benchmarking, football VAR and pilots…
Jan 23, 2024
Title
Benchmarking, football VAR and pilots…
Excerpt

In the ever-evolving world of business, staying ahead of the competition is essential. Companies constantly seek ways to […]

Walkers Sensations Poppadoms – a crisp VAT case…
Jan 22, 2024
Title
Walkers Sensations Poppadoms – a crisp VAT case…
Excerpt

Aspiring business students and seasoned professionals alike understand that running a successful business involves navigating a labyrinth of […]