fb

McDonalds: “I’m loving it” or “I’d rather eat my own diarrhea”?

McDonalds: “I’m loving it” or “I’d rather eat my own diarrhea”?

So, it’s good and bad news for the fast food giant McDonalds.

They recently released their latest annual results and things are looking good for them.

Global comparable sales increased 5.6% and consolidated operating income increased by 14%. The split in individual geographic regions showed the US up 6%, Europe up 15% and APMEA (Asia Pacific/Middle East/Africa) up 27%.

McDonald’s Chief Executive Officer Jim Skinner said that they are planning on opening 1,300 new restaurants this year.

Interestingly two of the reasons that McDonalds appears to be doing well despite there being a recession on in lots of countries is that firstly families are trading down from going to the more expensive pizza restaurants such as Pizza Hut and Pizza Express and secondly people are buying McDonalds coffee instead of the more expensive Starbucks and Costa Coffee.

The financials are looking good and that’s the good news.

The bad news is that McDonalds don’t seem to have quite mastered the art of using the social media site, Twitter.

They launched a 24 hour promotional campaign on Twitter whereby they paid for promoted tweets to be inserted into the streams of Twitter users.

The campaign was designed to highlight happy farmer stories and they used two hashtags (for non Twitter users hashtags highlight key words in a tweet).

One of the hashtags used was #McDStories and it was hoped that this would generate lots of positive stories from McDonalds fans.

The hashtag though was hijacked by critics of McDonalds who bombarded the site with negative tweets about McDonalds.

Put it this way. The vast majority of the tweets with the #McDStories hashag in it are extremely unlikely to be seen in any future McDonalds publicity drive.

Some of the tweets that won’t be featuring in the next McDonalds advertising campaign include:

@Memphidelity: “McDialysis? I’m loving it!”

@flatfootphil: “A nice juicy Fillet o’fish. With added worm. Still alive. Nice. Never again.”

@Alice_2112: “Hospitalized for food poisoning after eating McDonalds in 1989. Never ate there again and became a Vegetarian. Should have sued.”

@MuzzaFuzza: “I haven’t been to McDonalds in years, because I’d rather eat my own diarrhea.”

Share this entry

Recent articles

View All Articles
You or your boss?
Jun 13, 2024
Title
You or your boss?
Excerpt

So, should you do it or should your boss do it? I’m talking about making decisions and the […]

A takeaway or a fakeaway?
Jun 06, 2024
Title
A takeaway or a fakeaway?
Excerpt

In the final run up to your professional exams it’s often a case of cramming your final revision […]

Peloton’s ride from pandemic peak to rental rebounds
May 30, 2024
Title
Peloton’s ride from pandemic peak to rental rebounds
Excerpt

Whilst home exercise bikes can be a great way to get fit, a lot of people who buy […]

Big 4 under the spotlight…
May 22, 2024
Title
Big 4 under the spotlight…
Excerpt

Recent findings have shown that Britain’s audit firms did not raise alarms for three-quarters of the major companies […]

Better than the professionals?
May 13, 2024
Title
Better than the professionals?
Excerpt

The landscape of investing is evolving, with the rise of retail, or “do-it-yourself” (DIY) investors who are achieving […]

Don’t get angry over anger management
May 07, 2024
Title
Don’t get angry over anger management
Excerpt

Have you ever been angry at work? If you have then you are not alone. The latest Global […]

Cows or dogs in your portfolio?
May 01, 2024
Title
Cows or dogs in your portfolio?
Excerpt

As well as being included in ACCA, CIMA and CMA (USA) exam questions over the years, the Boston […]

KPMG unlocks previously locked up talent.
Apr 30, 2024
Title
KPMG unlocks previously locked up talent.
Excerpt

KPMG, one of the Big Four accounting firms, has recently announced its commitment to expanding its hiring of […]