fb

McDonalds: “I’m loving it” or “I’d rather eat my own diarrhea”?

So, it’s good and bad news for the fast food giant McDonalds.

They recently released their latest annual results and things are looking good for them.

Global comparable sales increased 5.6% and consolidated operating income increased by 14%. The split in individual geographic regions showed the US up 6%, Europe up 15% and APMEA (Asia Pacific/Middle East/Africa) up 27%.

McDonald’s Chief Executive Officer Jim Skinner said that they are planning on opening 1,300 new restaurants this year.

Interestingly two of the reasons that McDonalds appears to be doing well despite there being a recession on in lots of countries is that firstly families are trading down from going to the more expensive pizza restaurants such as Pizza Hut and Pizza Express and secondly people are buying McDonalds coffee instead of the more expensive Starbucks and Costa Coffee.

The financials are looking good and that’s the good news.

The bad news is that McDonalds don’t seem to have quite mastered the art of using the social media site, Twitter.

They launched a 24 hour promotional campaign on Twitter whereby they paid for promoted tweets to be inserted into the streams of Twitter users.

The campaign was designed to highlight happy farmer stories and they used two hashtags (for non Twitter users hashtags highlight key words in a tweet).

One of the hashtags used was #McDStories and it was hoped that this would generate lots of positive stories from McDonalds fans.

The hashtag though was hijacked by critics of McDonalds who bombarded the site with negative tweets about McDonalds.

Put it this way. The vast majority of the tweets with the #McDStories hashag in it are extremely unlikely to be seen in any future McDonalds publicity drive.

Some of the tweets that won’t be featuring in the next McDonalds advertising campaign include:

@Memphidelity: “McDialysis? I’m loving it!”

@flatfootphil: “A nice juicy Fillet o’fish. With added worm. Still alive. Nice. Never again.”

@Alice_2112: “Hospitalized for food poisoning after eating McDonalds in 1989. Never ate there again and became a Vegetarian. Should have sued.”

@MuzzaFuzza: “I haven’t been to McDonalds in years, because I’d rather eat my own diarrhea.”

Share this entry

Recent articles

View All Articles
PwC Australia and the “Rule of Three”
Sep 21, 2023
Title
PwC Australia and the “Rule of Three”
Excerpt

As the future business leaders of tomorrow, it’s crucial for students to stay updated on key developments in […]

CIMA VS ACCA: which is best for you? (and what about CMA?)
Sep 15, 2023
Title
CIMA VS ACCA: which is best for you? (and what about CMA?)
Excerpt

When it comes to a career in accounting or finance, deciding which professional qualification to pursue can be […]

How’s your lipstick?
Sep 12, 2023
Title
How’s your lipstick?
Excerpt

In the world of business, understanding consumer behavior is crucial. The “lipstick effect” offers a fascinating glimpse into […]

How an online Certified Management Accountant (CMA) course can advance your career.
Sep 05, 2023
Title
How an online Certified Management Accountant (CMA) course can advance your career.
Excerpt

In today’s fast-paced and competitive business world, professionals are constantly looking for ways to differentiate themselves and advance […]

Waiting for your ACCA exam results…
Sep 01, 2023
Title
Waiting for your ACCA exam results…
Excerpt

Waiting for the results of your ACCA exams can be an incredibly stressful time. The uncertainty, the anticipation, […]

APM vs AFM ACCA: which path suits your career goals?
Aug 30, 2023
Title
APM vs AFM ACCA: which path suits your career goals?
Excerpt

“Which is easier – Advanced Performance Management (APM) or Advanced Financial Management (AFM)?”

ROI: how enrolling employees on ACCA courses will yield long-term business success
Aug 18, 2023
Title
ROI: how enrolling employees on ACCA courses will yield long-term business success
Excerpt

The Association of Chartered Certified Accountants (ACCA) is one of the most respected global accounting qualifications. Organisations across […]

Would Michael Porter sleep in this bed?
Aug 14, 2023
Title
Would Michael Porter sleep in this bed?
Excerpt

Management theories play a significant role in guiding corporate strategy. And when it comes to strategy and management […]