fb

Surely this should be the Next face of the future?

Surely this should be the Next face of the future?

If you visit the website of clothing retailer Next you will see some stunningly good-looking male and female models.

Next is a very successful company. They are part of the FTSE 100 index which means they are one of the 100 largest quoted companies in the UK. Their latest annual results show revenues of nearly £3.5 billion.

They clearly know what they are doing when it comes to marketing and branding.

Or do they?

They have just launched their “Make me the Next model 2011” competition whereby people who think they have the looks to become a top Next model can put themselves forward.

The public then vote for who they think is the best looking and the winner will be featured in Next advertising as well as get a contract with Storm modelling agency.

The screenshot to the left shows the current voting and whilst I’m not an expert on all things fashion I do think that the person who currently holds the top spot is a worthy leader.

Roland, from Belfast, is currently heading up the votes by a considerable margin and surely would make a perfect Next model?

We blogged recently about Henkel’s crowd sourcing campaign being hijacked so is this another example of a campaign being hijacked?

Next are a switched on company and if you dig deep into the terms and conditions of their 2011 model competition you find the following:

“The 250 Finalists will be judged by a panel of judges including representatives from Next and Storm who will pick the 50 who they feel best fit the Next brand and who will make it through to the Grand Final on Saturday 30th July.

The 50 Grand Finalists will be judged by the same panel and 2 winners will be announced at the event on 30th July 2011.”

In other words, Next have sensibly said that they will choose the winning models from the 250 entries with the most votes.

I still think that Roland would make a great Next model though.

Whatever happens this has been a great bit of marketing for Next. At the time of writing Roland’s picture on the voting page has been “liked” 42,000 times on Facebook and he has had nearly 5,000 tweets on Twitter.

Their website has also no doubt seen a surge of visits.

Now, if there were only another 249 Roland characters out there that entered the competition it would make the final very interesting.

Good luck Roland!

If you found this item interesting you may also like:

Share this entry

Recent articles

View All Articles
Big 4 under the spotlight…
May 22, 2024
Title
Big 4 under the spotlight…
Excerpt

Recent findings have shown that Britain’s audit firms did not raise alarms for three-quarters of the major companies […]

Better than the professionals?
May 13, 2024
Title
Better than the professionals?
Excerpt

The landscape of investing is evolving, with the rise of retail, or “do-it-yourself” (DIY) investors who are achieving […]

Don’t get angry over anger management
May 07, 2024
Title
Don’t get angry over anger management
Excerpt

Have you ever been angry at work? If you have then you are not alone. The latest Global […]

Cows or dogs in your portfolio?
May 01, 2024
Title
Cows or dogs in your portfolio?
Excerpt

As well as being included in ACCA, CIMA and CMA (USA) exam questions over the years, the Boston […]

KPMG unlocks previously locked up talent.
Apr 30, 2024
Title
KPMG unlocks previously locked up talent.
Excerpt

KPMG, one of the Big Four accounting firms, has recently announced its commitment to expanding its hiring of […]

Taxing times…
Apr 24, 2024
Title
Taxing times…
Excerpt

Understanding the various forms of taxation is essential for business students worldwide. Taxes serve not only as a […]

From Coins to Codes: A Budgeting Timeline
Apr 22, 2024
Title
From Coins to Codes: A Budgeting Timeline
Excerpt

The concept of budgeting, a cornerstone in both personal finance and corporate management, has a rich history that […]

Italian but not Italian…
Apr 17, 2024
Title
Italian but not Italian…
Excerpt

In the complex landscape of global business, the names of products and brands hold significant power. They convey […]