fb

Will this tablet give you a headache?

Has your computer ever frozen on you? Of course it has but don’t worry, it even happens to the experts.

We’ve all heard of Microsoft and their arch rival Apple.

Although they are often classified together, up until this week there was a major difference between them.

Apple is mainly a hardware company (think iPods, iPads and Mac computers) whilst Microsoft is a software company (think Windows operating systems and Microsoft office software).

It may have come as a bit of a surprise therefore that last week saw the announcement that Microsoft would soon be selling their own tablet computers. At a launch in LA, Microsoft showed their upcoming tablet which goes by the name of mPad (actually, I made that last bit up about the name mPad as it is in fact called “Surface” but personally I prefer mPad).

As a strategic business move this is quite risky. Using their software in their own hardware will have obvious advantages in terms of the potential to win some of the market share from Apple but do they risk upsetting some of their major customers?

OEM’s (Original Equipment Manufacturers) such as Hewlett-Packard and Acer use the Windows operating system in their PCs.

Putting it another way, companies like Hewlett-Packard and Acer have a supplier (Microsoft) who has now suddenly become a competitor.

Are they going to be happy paying a supplier who is now directly competing with them?

Maybe the question is irrelevant though as after all, what other operating system could they use?

The other interesting thing was that the launch was very “Apple like” with the presentation being very slick.

Well, I say very slick but there was one moment when Microsoft boss Steve Sinofsky had just explained to the audience how users could “browse smoothly” when you guessed it, the device froze.

The video below shows Mr Sinofsky in action when the new tablet froze at the opening presentation.

Share this entry

Recent articles

View All Articles
Real-World Applications of the Balanced Scorecard
Apr 12, 2024
Title
Real-World Applications of the Balanced Scorecard
Excerpt

In the dynamic world of business, strategies and frameworks that offer holistic views of organisational performance are crucial […]

Professionally qualified in one year – DipIFR
Mar 22, 2024
Title
Professionally qualified in one year – DipIFR
Excerpt

Unlocking Opportunities with DipIFR Introduction In the second installment of our series, we shift our focus to the […]

Professionally qualified in one year – CMA (USA)
Mar 21, 2024
Title
Professionally qualified in one year – CMA (USA)
Excerpt

Accelerate Your Career with CMA Certification Series Introduction In our fast-paced world, the demand for highly skilled professionals […]

Lego – building strategy blocks…
Mar 14, 2024
Title
Lego – building strategy blocks…
Excerpt

In the contemporary business environment, characterised by rapid changes and unforeseen challenges, companies across various industries must adapt […]

Weathering the chocolate storm?
Mar 12, 2024
Title
Weathering the chocolate storm?
Excerpt

In today’s interconnected global economy, the ripple effects of local weather phenomena can have far-reaching consequences, extending far […]

Pass the doughnuts…
Mar 12, 2024
Title
Pass the doughnuts…
Excerpt

Does your weight affect the amount of money you earn? That’s an interesting question and researchers from the […]

The Significance of Audit Quality: Lessons from KPMG’s Fines
Mar 06, 2024
Title
The Significance of Audit Quality: Lessons from KPMG’s Fines
Excerpt

In the intricate world of finance and business, the accuracy and integrity of a company’s financial statements stand […]

Insider Trading: A Cautionary Tale from the Oil Industry
Feb 29, 2024
Title
Insider Trading: A Cautionary Tale from the Oil Industry
Excerpt

In the complex world of finance, insider trading remains one of the most controversial and closely watched issues. […]