fb

Would you do this for a bit of chocolate?

Would you do this for a bit of chocolate?

What’s one way of increasing the chances of getting hold of someone’s password?

Does it involve the use of the very latest supercomputer? Does it involve some clever IT geeks hacking into a computer for you?

Or does it involve chocolate?

A recent bit of research published in the journal Computers in Human Behaviour attempted to find out how people are obligated by the kindness of others. Or in other words, if someone does something nice for a person, how likely is it that the person will be nice back to them?

The researchers in Luxembourg conducted a survey of random people in the street asking them about internet security including questions about passwords.

Some of the people interviewed were given chocolate and some weren’t.

30% of those that were not given chocolate revealed their passwords which to me is a surprisingly high percentage and just goes to show that quite often human stupidity is the weakest link in internet security.

For the people who were given chocolate at the beginning of the interview the figure rose to 44% and if the chocolate was given just before the question on passwords was asked an incredible 48% gave their passwords! Yes, nearly half of the people asked their passwords as part of a survey told a complete stranger their password if they had been given chocolate.

Andre Melzer, the author of the study said that “when someone does something nice for us we automatically feel obliged to return the favour”.

So, in conclusion, if someone walks up to you in the office and offers you a piece of chocolate be careful what you say…

Share this entry

Related articles

View All Articles

Recent articles

View All Articles
The right (or left) turn for Big Data…
May 31, 2023
Title
The right (or left) turn for Big Data…
Excerpt

In the ever-evolving world of logistics and delivery services, companies are constantly seeking innovative ways to optimise their […]

Drinking in the highs and lows…
May 18, 2023
Title
Drinking in the highs and lows…
Excerpt

In the world of business, effective advertising can really help or hinder a brand. A recent case highlighting […]

Expensive planes but low cost…
May 11, 2023
Title
Expensive planes but low cost…
Excerpt

Ryanair is one of the largest and most popular low-cost airlines in the world and it’s got ambitious […]

PwC to invest $1 Billion in AI…
Apr 27, 2023
Title
PwC to invest $1 Billion in AI…
Excerpt

PwC, one of the Big Four accounting firms, has announced its plan to invest $1 billion in artificial […]

Who else knows?
Apr 17, 2023
Title
Who else knows?
Excerpt

If done properly, data analytics can provide valuable information to a company. There can however be some unplanned […]

On your marks…
Apr 13, 2023
Title
On your marks…
Excerpt

Back in 1949, a German individual by the name of Adolf (Adi) Dassler started a business. He combined […]

What’s ACCA all about?
Mar 31, 2023
Title
What’s ACCA all about?
Excerpt

Ever wondered what ACCA is and what are the benefits of obtaining the qualification? If so, then read […]

It’s not a Lamborghini it’s a Volkswagen…
Mar 22, 2023
Title
It’s not a Lamborghini it’s a Volkswagen…
Excerpt

When it comes to cars, things used to be simple. Most brands were known for a certain type […]