fb

Would you send a photo?

Would you send a photo?

Picture the scene. You’re one of the largest supermarket chains in the Netherlands employing more than 100,000 people. You’re planning on introducing a new staff uniform. Do you ask people what size uniform they are or do you ask them to upload semi-naked photographs of themselves to an app so that it can work out the sizes?

Yep, you guessed it. The supermarket chain, Albert Heijn asked staff at their Nijmegen branch to upload photos of themselves in their underwear or tight-fitting sports gear.

It was supposed to be a trial to see how it worked before rolling it out to the whole organisation.

Apparently, the idea behind it was that it would be more efficient to load up 100,000 images to an app to analyse the sizes rather than receive 100,000 emails.

Whoever came up with the idea failed to appreciate that not everyone would be keen to load up a half-naked photo to an app run by their employer.

It was not only the staff that thought this was a bit strange as the Dutch Data Protection Authority described it as bizarre saying the company had “no grounds whatsoever to require its staff to do this”.

The news was first reported by the Dutch newspaper NRC who highlighted that a poster had appeared in the staff canteen at the Nijmegen supermarket saying “Wear underwear or tight-fitting sportswear so the contours of your body can be measured as accurately as possible. And ask someone to help you take the photos”.

Now, whilst the person that came up with the idea probably thought this would be an efficient way of getting the sizes, it does remind everyone to always take a step back and ask yourself “is this ok?”

A spokesman for the company said “We have cancelled the pilot and apologised to all involved”.

Share this entry

Related articles

View All Articles

Recent articles

View All Articles
Italian but not Italian…
Apr 17, 2024
Title
Italian but not Italian…
Excerpt

In the complex landscape of global business, the names of products and brands hold significant power. They convey […]

Real-World Applications of the Balanced Scorecard
Apr 12, 2024
Title
Real-World Applications of the Balanced Scorecard
Excerpt

In the dynamic world of business, strategies and frameworks that offer holistic views of organisational performance are crucial […]

Professionally qualified in one year – DipIFR
Mar 22, 2024
Title
Professionally qualified in one year – DipIFR
Excerpt

Unlocking Opportunities with DipIFR Introduction In the second installment of our series, we shift our focus to the […]

Professionally qualified in one year – CMA (USA)
Mar 21, 2024
Title
Professionally qualified in one year – CMA (USA)
Excerpt

Accelerate Your Career with CMA Certification Series Introduction In our fast-paced world, the demand for highly skilled professionals […]

Lego – building strategy blocks…
Mar 14, 2024
Title
Lego – building strategy blocks…
Excerpt

In the contemporary business environment, characterised by rapid changes and unforeseen challenges, companies across various industries must adapt […]

Weathering the chocolate storm?
Mar 12, 2024
Title
Weathering the chocolate storm?
Excerpt

In today’s interconnected global economy, the ripple effects of local weather phenomena can have far-reaching consequences, extending far […]

Pass the doughnuts…
Mar 12, 2024
Title
Pass the doughnuts…
Excerpt

Does your weight affect the amount of money you earn? That’s an interesting question and researchers from the […]

The Significance of Audit Quality: Lessons from KPMG’s Fines
Mar 06, 2024
Title
The Significance of Audit Quality: Lessons from KPMG’s Fines
Excerpt

In the intricate world of finance and business, the accuracy and integrity of a company’s financial statements stand […]