This idea by Levis is certainly a good fit.

The first pair of blue jeans to be made in the world were made by Levi Strauss in 1873.

levi jeansSince then, the company Levi Strauss has gone on to sell millions of pairs of jeans and their turnover last year was $4.6 billion.

Interestingly the shares of the company are not publicly traded as the company is a private company owned by the descendants of the family of Levi Strauss.

As well as being a company with an 141 year history it is also leading the way in terms of the ethical treatment of its suppliers.

It has recently announced that it will start offering low-cost working capital to its suppliers who meet certain environmental, labour and safety standards.

It was announced that the company will provide loans with progressively lower interest rates to those of its 550 suppliers who perform well in terms of their environmental and safety standards.

This is an admirable move by the company.

Their suppliers are often from developing markets such as Bangladesh and to encourage their suppliers to adhere to better ethical conditions they will provide loans to them at interest rates that get lower the better the suppliers perform in terms of their environmental and safety standards.

A great idea and will we see other companies introducing similar schemes to encourage ethical approaches to their supply chain?

Would you have ridden this wave differently?

I've got a couple of friends who are keen surfers. If you speak to them they will tell you that successful surfing is all down[..]

Underwear: should you wear them or name yourself after them?

Tonga is a beautiful island in the South Pacific. They have great beaches and lovely weather but what they don’t have are a lot of[..]

You are (probably) a liar...

Here’s a nice ethical question for you – have you lied recently? My guess is that you have. Now before you get all righteous about[..]

Don't worry, he's ok...

A few years ago if a company wanted to advertise their products they mainly used the traditional media methods of TV, radio and print. Nowadays[..]

There's a 90% chance...

There’s been a significant reduction in the use of cash during the pandemic. A lot of shops now only accept card payments so that they[..]

Start walking...

Do you sit at a desk when you’re at work? If you do, how long do you spend sat there before you get up to[..]

I never emailed you...

Sometimes it’s the simple scams that can cause the most damage. We hear all the time about ignoring scam phishing emails where fraudsters are pretending[..]

Does this help you concentrate?

The Journal of Consumer Research published the results of five experiments into how the level of background noise can impact on performance when someone is[..]