If you have enough wine you’ll look even more beautiful…

Although it’s difficult to pinpoint the exact time when wine was first made, it is commonly thought to originate from many thousands of years ago.

Since then people have drunk it, enjoyed it and on occasions no doubt regretted it following an almighty hangover the following day.

face_maskOver the years the methods involved in making wine have stayed fairly consistent. Grapes are crushed, the wine is fermented, stored and then drunk.

In management accounting terms the grape skins left over from the crushed grapes are considered to be a by-product.

In other words, the crushed grape skins that are removed during the wine making process have a limited value and are basically thrown away.

Spanish wine maker Matarromera has recently identified a novel use for the grape skins that are left over from the wine-making process.

The left over grape skins are rich in antioxidants and Matarromera has now launched a cosmetics brand called Esdor which mixes these grape skins with other natural products to produce cosmetics including nourishing creams, eye contours and moisturisers. The company claims that their products can help with anti-aging and anti-wrinkling.

Moving back to management accounting terms and given the success of the cosmetics line then the grapes will result in joint products – namely, the wine and the cosmetics.

There’s a saying in English that if someone has had too much to drink then they are “off their face”. Maybe with this wine it will be “on their face” as well.

Will this model mean you'll drink less?

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