fb

Is it a good thing to be smelling of beer?

Is it a good thing to be smelling of beer?

I’ve checked the calendar and it’s July. It’s not April or to be more precise, it’s not 1 April.

It may sound like an April fool’s joke but it’s not.

Carlsberg, the famous Danish beer company has just released a new product.

“A new product?” I hear you say.

What would be a suitable new product for a beer company?

Some of you may be thinking that it’s a new flavour of beer or maybe a complimentary product such as a “stay chilled beer glass” but no, Carlsberg have taken the concept of brand extension a step further.

They have just announced the launch of a series of male grooming products. Yes, shampoo and body wash for men made out of Carlsberg beer.

In a partnership with cosmetics producer Urtegaarden, Carlsberg has launched a product range which contain the main ingredient found in Carlsberg lager (barley, hops and yeast) but instead of producing it in such a way that you drink it, it is produced in such a way that you rub it on your hair or body to wash.

Now, whilst some of us have no doubt ended up with beer on our hair and/or body when we were younger this time it would be a deliberate move to keep clean.

A survey conducted by Epinion found that 65% of men in the UK were daily groomers and nearly half of the men used their girlfriends or wives grooming products on a weekly basis.

Zoran Gojkovic, who not only has a great job title being “Director of Research at Carlsberg Laboratories”, was also quoted as saying “Men do care about looking good, but they often seem to lack alternatives to the more female-friendly beauty options available. And what better way to give them just that, than to introduce a grooming series made from beer?”

Each product in the Beer Beauty series contains 0.5 litres of real Carlsberg beer which is freeze-dried into powder and then mixed with organic ingredients in order to create products including shampoo, conditioner and body lotion.

Will this mean that wives and girlfriends the world over will no longer be criticising men when they say they “stink of beer”?

Share this entry

Recent articles

View All Articles
Professionally qualified in one year – DipIFR
Mar 22, 2024
Title
Professionally qualified in one year – DipIFR
Excerpt

Unlocking Opportunities with DipIFR Introduction In the second installment of our series, we shift our focus to the […]

Professionally qualified in one year – CMA (USA)
Mar 21, 2024
Title
Professionally qualified in one year – CMA (USA)
Excerpt

Accelerate Your Career with CMA Certification Series Introduction In our fast-paced world, the demand for highly skilled professionals […]

Lego – building strategy blocks…
Mar 14, 2024
Title
Lego – building strategy blocks…
Excerpt

In the contemporary business environment, characterised by rapid changes and unforeseen challenges, companies across various industries must adapt […]

Weathering the chocolate storm?
Mar 12, 2024
Title
Weathering the chocolate storm?
Excerpt

In today’s interconnected global economy, the ripple effects of local weather phenomena can have far-reaching consequences, extending far […]

Pass the doughnuts…
Mar 12, 2024
Title
Pass the doughnuts…
Excerpt

Does your weight affect the amount of money you earn? That’s an interesting question and researchers from the […]

The Significance of Audit Quality: Lessons from KPMG’s Fines
Mar 06, 2024
Title
The Significance of Audit Quality: Lessons from KPMG’s Fines
Excerpt

In the intricate world of finance and business, the accuracy and integrity of a company’s financial statements stand […]

Insider Trading: A Cautionary Tale from the Oil Industry
Feb 29, 2024
Title
Insider Trading: A Cautionary Tale from the Oil Industry
Excerpt

In the complex world of finance, insider trading remains one of the most controversial and closely watched issues. […]

Lessons from Kraft Heinz’s Sales Decline
Feb 20, 2024
Title
Lessons from Kraft Heinz’s Sales Decline
Excerpt

In the fast-paced world of business, staying ahead of market trends and consumer preferences is paramount. The recent […]