I guess we’ve all done it at some time or another.
We’ve woken up one morning and due to too much work (or too much drink…) you look in the mirror and think “oh dear” (or some similar but slightly stronger words).
Well step forward Mr Ed Moyse and Mr Ross Harper who when they looked in the mirror recently saw the Ernst & Young logo staring back at them.
Now this wasn’t a drunken night out at an EY party that went wrong. No, it was a deliberate move.
The two entrepreneurial university students were thinking of ways to reduce the student debt that they had built up when they came up with the idea of using their faces as mobile advertising screens.
They set up their website – buymyface.com – and are selling their “advertising board” faces for one year.
One of their first clients was EY who paid them to display the EY logo on their faces during a skiing trip to the Alps so that EY could advertise to potential new recruits.
The idea seems to have caught on and according to their website as of today they have raised £34,000 from selling their unusual advertising boards.
Their going rate for a day’s advertising on their faces has also increased since they started their business. They are now charging £600 for a day’s advertising.
EY seem to be so impressed with them that they have now become the main sponsor of the website.
Does this mean that at some stage in the future your accountants “uniform” of dark suit and white shirt will be accompanied by the corporate logo painted on your face?
https://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.png00Steve Crossmanhttps://www.theexpgroup.com/wp-content/uploads/2018/06/styleguide-EXP-4.pngSteve Crossman2012-04-16 23:31:102012-04-16 23:31:10Is this the new face of Ernst & Young?
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