Have you ever dropped a cup of coffee at work? What about spilling a glass of water?
Maybe a more interesting question to ask a forklift truck driver that (currently) works for the Kerry Logistics in Australia is “have you ever dropped a container full of 462 cases of a customer’s wine that were worth £664,000 and all the bottles were smashed?”
Unfortunately for this unlucky forklift truck driver the answer is yes.
The container held 2010 Mollydooker Velvet Glove Shiraz bottles of wine produced by winemaker Sparky Marquis which sell for £122 each.
Mr Marquis told reporters that he was “gut wrenched” that the wine bottles had been smashed. The container held one third of his winery’s annual production and was destined for delivery to the United States.
There are two important business lessons to be learnt from this.
Firstly, always make sure that valuable items are insured. Sensibly the wine was insured so the winemaker won’t be out of pocket.
Secondly, there’s no harm in having a sense of humour.
Mr Marquis was quoted as saying that when the logistics company opened up the container “they said it was like a murder scene.” With a touch of classic Australian humour he added “but it smelled phenomenal”
Author Robert Louis Stevenson once wrote “Wine is bottled poetry”.
I can imagine the words that came out of the forklift driver’s mouth when the container was dropped were anything but poetry.