McDonalds: “I’m loving it” or “I’d rather eat my own diarrhea”?

So, it’s good and bad news for the fast food giant McDonalds.

They recently released their latest annual results and things are looking good for them.

Global comparable sales increased 5.6% and consolidated operating income increased by 14%. The split in individual geographic regions showed the US up 6%, Europe up 15% and APMEA (Asia Pacific/Middle East/Africa) up 27%.

McDonald’s Chief Executive Officer Jim Skinner said that they are planning on opening 1,300 new restaurants this year.

Interestingly two of the reasons that McDonalds appears to be doing well despite there being a recession on in lots of countries is that firstly families are trading down from going to the more expensive pizza restaurants such as Pizza Hut and Pizza Express and secondly people are buying McDonalds coffee instead of the more expensive Starbucks and Costa Coffee.

The financials are looking good and that’s the good news.

The bad news is that McDonalds don’t seem to have quite mastered the art of using the social media site, Twitter.

They launched a 24 hour promotional campaign on Twitter whereby they paid for promoted tweets to be inserted into the streams of Twitter users.

The campaign was designed to highlight happy farmer stories and they used two hashtags (for non Twitter users hashtags highlight key words in a tweet).

One of the hashtags used was #McDStories and it was hoped that this would generate lots of positive stories from McDonalds fans.

The hashtag though was hijacked by critics of McDonalds who bombarded the site with negative tweets about McDonalds.

Put it this way. The vast majority of the tweets with the #McDStories hashag in it are extremely unlikely to be seen in any future McDonalds publicity drive.

Some of the tweets that won’t be featuring in the next McDonalds advertising campaign include:

@Memphidelity: “McDialysis? I’m loving it!”

@flatfootphil: “A nice juicy Fillet o’fish. With added worm. Still alive. Nice. Never again.”

@Alice_2112: “Hospitalized for food poisoning after eating McDonalds in 1989. Never ate there again and became a Vegetarian. Should have sued.”

@MuzzaFuzza: “I haven’t been to McDonalds in years, because I’d rather eat my own diarrhea.”

This McDonald's will be a Whopper...

The world’s greatest sporting event is next year. The 2012 Olympics in London will showcase some of the finest athletes in the world. People who[..]

Will your shopping basket include a new husband or wife...

Dating sites are big business. The NASDAQ quoted match.com for example, one of the largest dating websites, recently paid $50 million in cash to purchase[..]
Rolling in it...
Here’s a question for you – what do you think the average age is of somebody who buys a new Rolls-Royce? Perhaps surprisingly the average[..]
An unexpected ending...
A lot of you may have been on business trips but I bet your trip wasn't as exciting (and tragic) as this gentlemen's trip was.[..]
Would you send a photo?
Picture the scene. You’re one of the largest supermarket chains in the Netherlands employing more than 100,000 people. You’re planning on introducing a new staff[..]
Ericsson fined $1 billion for bribery.
The Swedish telecommunications group Telefonaktiebolaget LM Ericsson (or Ericsson as most people refer to it as and how my spell checker prefers) is an incredibly[..]
Exams for sale....
One of the five fundamental ethical principles is Integrity. Being straightforward and honest is a vital characteristic of being a professional accountant. Most people who[..]
Wave hello to a discount
The accountants amongst you will be well aware of the different methods of setting the price of a product or service. Going rate, cost-plus and[..]