The Superbrand results are out and it was a close run thing between ACCA and CIMA

The 2010 results of the UK Superbrands research were recently announced.

The annual Superbrands programme recognizes the UK’s strongest business to business brands.

For the last 15 years Superbrands has commissioned independent research to identify what are considered to be the UK’s strongest brands. The annual results are in the words of Superbrand “based on the opinions of marketing experts, business professionals and thousands of British consumers.”

It was a close run thing between ACCA and CIMA with ACCA being identified as being number 304 and CIMA being one ahead at 303. It was virtually a tie between the two institutes so it’s nice to know that they are both considered to be top brands in the UK.

In case you’re interested the top brand in the UK according to the 2010 Superbrands research was Microsoft.

I'll stick to that...

New product innovation is vital for lots of organisations. Sometimes though the idea for a new product can come from unusual places. VELCRO is a[..]

Exams for sale....

One of the five fundamental ethical principles is Integrity. Being straightforward and honest is a vital characteristic of being a professional accountant. Most people who[..]

Some spicy people to follow...

There are over 300 million twitter accounts and more than 500 million tweets are sent per day. That’s an impressive figure that works out at[..]