A great recovery

We’ve all made mistakes but the key thing is how you recover from those mistakes. ASOS, the global internet clothing company recently made a mistake but recovered from it really well.

ASOS is an incredibly successful company. They sell over 80,000 products on their website and last year had over 15 million active customers and sales of nearly £2 billion.

One thing they are not that good at though is using the spell check function as they printed 17,000 packaging bags with the slogan “discover fashion online” spelt using “onilne” instead of “online”.

Now, what would you have done in that situation?

Would you have ignored it and hoped that no one noticed or cared about it?

Would you have scrapped the bags?

ASOS did neither of those and recovered brilliantly by tweeting:

“Ok, so we *may* have printed 17,000 bags with a typo. We’re calling it a limited edition”.

So, depending on how you look at it you’ve either got a bag with a typo on it or a limited edition collector’s item.

A brilliant recovery by ASOS. Turning a typo into some great publicity.

Some spicy people to follow...

There are over 300 million twitter accounts and more than 500 million tweets are sent per day. That’s an impressive figure that works out at[..]

A bit of a tpyo

We’ve all done it. Pressed the wrong key on the keyboard and before you know it you’ve sent an email or report with a typo[..]

French Connection not quite connecting...

Ted Baker, SuperGroup and French Connection are all well-known fashion brands. It appears though that some shareholders in French Connection aren’t too happy at the[..]
Don't put your foot in it...
If you look at the finance side of running a bar then things should (in theory) be quite simple. Revenue is what your customers pay[..]
Grab your goat and let's go...
Creativity and innovation in any organisation should always be welcome and whilst technology is often at the forefront of innovation it is sometimes the really[..]
This is shocking…
A lot of our readers are accountants or are training to be accountants. It should arguably follow therefore that you are good with figures. You[..]