Published on: 05 Jan 2018
January is one of the most popular months for people looking to lose weight. New Year resolutions often revolve around getting fit or dropping a kilogram or 2.
Losing weight can be big business for companies.
Weight Watchers is one of the largest and most successful companies involved in the business of losing weight. They were founded more than 50 years ago in the living room of entrepreneur Jean Nidetch in Queens, New York and since then have grown to a huge company.
They now have over 1 million active members who attend approximately 32,000 Weight Watchers meetings around the world.
That’s a big organisation and they have just signed up a big star to help with their promotions.
The American music producer DJ Khalad is big in a number of ways.
Firstly, he is one of the largest stars on social media (he has nearly 4 million Twitter followers).
Secondly, he is large in terms that he is overweight.
DJ Khaled isn’t alone in trying to lose weight in 2018 but what makes him different is that Weight Watchers have signed him up as a social media ambassador. He will be paid an undisclosed sum to follow the new Weight Watchers Freestyle programme and will document his progress on his social media accounts.
This is obviously good news for Weight Watchers because it will be great publicity if he loses weight (we’ll ignore for now what happens if he doesn’t lose weight…).
The market also thought it was good news as the shares in Weight Watchers shot up 8% on the New York stock exchange the day his appointment was announced.
Maybe it’s best not to go out for a big meal to celebrate though…