Would you have done this with a new car launch?

, ,

If you were in charge of a car company and you were going to launch a new car model, how would you do it?

all-new_range_rover_sport_daniel_craig_nyc_260313_LowResLand Rover has just released the new version of their Range Rover Sport model and they appear to have launched it pretty well and have “ticked all the boxes” as they say in management speak.

First of all let’s think about the Range Rover Sport – what type of car is it and what image is the company trying to portray about the brand?

Some would argue that it’s a rough, tough, 4×4 off-road car that is also sporty and “sexy” so that it can be driven to sophisticated events.

Who better therefore to launch such a car than James Bond??

Sorry to disappoint a lot of you but James Bond doesn’t really exist. The actor Daniel Craig who plays James Bond in the famous 007 films however does exist so why not use him?

Now that the lead person in the launch has been identified where shall we hold the launch?

In a nice bit of segmentation, Land Rover identified which urban area has the highest concentration of Range Rover Sport sales and lo and behold it’s New York (now, whilst some of you may well be thinking that New York has lots of roads so just how important is it to buy such a powerful off road vehicle if you live there but let’s just ignore that discussion at the moment and move on).

So, launching a new product that is sexy with a rough and tough yet luxurious image – what could be better than James Bond and New York City?

The official launch event involved Daniel Craig driving the car through closed off New York streets whilst live video footage of journey was shown on the internet around the world and can be seen below.

Content not available.
Please allow cookies by clicking Accept on the banner

In fact now that I’ve seen the video it looks like “James Bond” was so impressed with the new car that he forgot to stop off and pick up one of his famous Bond Girls to join him for the ride as he arrived at the event all by himself.

It's not a Lamborghini it's a Volkswagen...

When it comes to cars, things used to be simple. Most brands were known for a certain type of car. For example, Mercedes produced luxury[..]

What have James Bond and accountants got in common?

James Bond – fast cars, fast women and saving the world. It’s all in a day’s work for 007. A lot of the readers of[..]
An awkward mistake.
Have you ever sent an email to the wrong person by mistake? What about posting something on social media which, with hindsight you’d wished you[..]
OMG - will these hit the shelves?
Procter & Gamble, or P&G as it’s commonly known, is one of the world’s largest companies and has an incredible portfolio of products including Gillette,[..]
Grant Thornton fined £4million.
Grant Thornton, the mid-tier accounting firm has been fined £4m and reprimanded by the Financial Reporting Council (FRC). So, what did they do wrong? It[..]
Something to crow about...
At the time of writing the Puy du Fou historical theme park in France has got over 12,000 TripAdvisor reviews and a 5 star rating.[..]
PwC, a Bishop and a thief...
What do you do if you work for PwC and you’re due to be promoted to a partner in October? Well, if you’re Max Livingstone-Learmonth[..]