Would you look at this advert or not?

, , , , , , , ,

Those marketing guys can be a creative bunch and the 2012 Olympics will be a great opportunity for them to show off their skills.

The Olympic organisers though are worried that some people may show off more than just their skills.

Ambush or guerrilla marketing is where companies which are not official sponsors of events such as the Olympics try to get their advertising message across without paying any sponsorship money to the organisers.

We’ve blogged elsewhere about Hugo Boss and Bavaria beer’s attempts at ambush marketing so what are the Olympic organisers worried may happen next year?

The London Olympic Games and Paralympic Games Act 2006 (the UK law in connection with the Olympic Games) is being changed to try to prevent people from using their bodies as mobile advertising boards.

At the last Olympic Games in Athens a man invaded one of the diving events with a brand name written across his bare chest.

Olympic organisers are worried that ambush marketing may go one step further and people may “streak” naked at an event with advertising slogans written across their bodies.

Whilst a naked spectator running across an Olympic event will no doubt get the press cameras clicking it’s not something that the Olympic authorities and the official sponsors would appreciate.

The change to the legislation could result in a person that undertakes guerrilla advertising at the Olympics by using advertising on his or her body being fined £20,000.

My personal view though is that this is nothing for the organisers to worry about. Given how cold the British summers are I doubt there will be many people willing to take their clothes off at the London Olympics and run as a mobile advertising board…

The exam results are out on Monday but what a cheek...

It’s that time of year again when ACCA students are nervously waiting for their exam results and good luck to any of you that are[..]

How much would you pay for an Olympic medal?

It’s the Olympics next year and as well as being one of the world’s greatest sporting events it is also one of the world’s greatest[..]

Advertising on the move and all for a good cause.

There are certain things in this world that really should be readily available no matter where you live. School education for children for example is[..]
How many accountants?
So, how do you think accounting firms are doing when it comes to their fee income? In today’s uncertain economic times then surely there’s pressure[..]
Click to buy a Tesla...
Most of you have probably bought something on the internet but how many of you have bought a car on the internet? My guess is[..]
Free ACCA Study Materials
All of us here at ExP are excited. We’re excited for 2 reasons. First of all, we’ve just gone over 350,000 followers on Facebook and[..]
DR Book £1m; CR Cash £1m
If I asked you how much would you pay for a book on double-entry, I’m guessing most of you wouldn’t be willing to pay £1m.[..]
Don't bank on it...
You think they would have known better wouldn’t you? One was the CEO and the other was their reputation and risk leader and director of[..]
More than a coke...
When people think of Coca Cola, they almost certainly will have a red can or bottle with the ubiquitous “Coke Red” in their mind. Coca[..]