Apple has beaten their profit expectations but is it for real?

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Steve Jobs announced Apple’s best ever quarterly results with revenue for the 3 months to 30 June up over 80% and profits up by 125%.

China is a market that recently has had significant growth potential for Apple and the latest results show that there was a 600% increase in revenue from China during the quarter.  Apple has reportedly said that there is an “incredible opportunity” in China at the moment.

This “incredible opportunity” will not come without its challenges though and there will be competition in China. Bizarrely enough it looks like some of this competition may well look rather familiar.

Whilst fake goods including fake iPhones are fairly common in parts of Asia it is unusual to have a complete fake Apple store.

27 year old blogger, “BirdAbroad” stumbled across an Apple store that looked familiar to start with but then turned out to be a complete fake.

As the photo above shows (courtesy of BirdAbroad) the store looks pretty real. In her words it was a “beautiful rip-off” and “they looked like Apple products. It looked like an Apple store. It had the classic Apple store winding staircase and weird upstairs sitting area.

The employees were even wearing those blue t-shirts with the chunky Apple name tags around their necks.”

The imitation Apple store was seen in the Chinese city of Kunming and reportedly the workers even believed they were working for Steve Jobs.

Alas for them the store isn’t an official Apple store though and highlights some of the challenges the real Apple will face.

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