fb

Will you drive your customers towards you or away from you?

Will you drive your customers towards you or away from you?

How easy is it for you to get your product or service to your customers?

Tesco, one of the world’s most successful retailers, have just released a new service which makes it easier for their customers to buy from them.

They were one of the first supermarkets to shake up the “outbound logistics” of their value chain when they launched tesco.com a few years ago. Their website has now gone on to be the most successful grocery retailer website in Europe and they currently deliver shopping to more homes than any other grocery retailer in Europe.

But they have now gone a step further and introduced another clever option for making it easier for customers to buy their products.

They have identified that some people want the convenience of buying their groceries on the internet but don’t want to have to wait at home for the delivery during the 2 hour “delivery window” that Tesco offer.

Busy executives for example, may not want to have to walk around the shop or wait at home for the delivery. A good alternative for them would be to order their shopping at any time of the day and then pick up their groceries on their way home from work whether this is at 6 pm or 10 pm.

As a result Tesco are piloting “drive through shopping” at some of their stores.

This works by the customer making their order online and then driving to their chosen Tesco store to show their order reference number and then pick up their shopping. In fact, they don’t even have to physically pick up their shopping as their groceries will be delivered to the car by a Tesco employee.

Tesco are charging a “pick and pack” fee of £2 per order for the service.

A nice idea by Tesco to make it easier for people to buy from them and raises the thought as to what other companies could benefit from providing “drive through shopping”?

If you found this item interesting you may also like:

Share this entry

Recent articles

View All Articles
You or your boss?
Jun 13, 2024
Title
You or your boss?
Excerpt

So, should you do it or should your boss do it? I’m talking about making decisions and the […]

A takeaway or a fakeaway?
Jun 06, 2024
Title
A takeaway or a fakeaway?
Excerpt

In the final run up to your professional exams it’s often a case of cramming your final revision […]

Peloton’s ride from pandemic peak to rental rebounds
May 30, 2024
Title
Peloton’s ride from pandemic peak to rental rebounds
Excerpt

Whilst home exercise bikes can be a great way to get fit, a lot of people who buy […]

Big 4 under the spotlight…
May 22, 2024
Title
Big 4 under the spotlight…
Excerpt

Recent findings have shown that Britain’s audit firms did not raise alarms for three-quarters of the major companies […]

Better than the professionals?
May 13, 2024
Title
Better than the professionals?
Excerpt

The landscape of investing is evolving, with the rise of retail, or “do-it-yourself” (DIY) investors who are achieving […]

Don’t get angry over anger management
May 07, 2024
Title
Don’t get angry over anger management
Excerpt

Have you ever been angry at work? If you have then you are not alone. The latest Global […]

Cows or dogs in your portfolio?
May 01, 2024
Title
Cows or dogs in your portfolio?
Excerpt

As well as being included in ACCA, CIMA and CMA (USA) exam questions over the years, the Boston […]

KPMG unlocks previously locked up talent.
Apr 30, 2024
Title
KPMG unlocks previously locked up talent.
Excerpt

KPMG, one of the Big Four accounting firms, has recently announced its commitment to expanding its hiring of […]