The exam results are out on Monday but what a cheek…

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It’s that time of year again when ACCA students are nervously waiting for their exam results and good luck to any of you that are getting them on Monday.

Exam results time is traditionally a time when recruitment companies start targeting newly qualified with tempting adverts to switch jobs and move on in their career.

Whilst newly qualified job offers are likely to be found in the more traditional advertising mediums a more unusual use of an advertising space has recently been announced by UK based betting firm Betfair.

They have reportedly paid a substantial five figure sum to advertise on the bikini bottoms of Britain’s female volleyball champions.

Betfair rather creatively hope that sports photographers will take photos of the ladies behinds and people will see the advert that is emblazoned on their bikinis.

I’m sure that most men watch women’s beach volleyball to appreciate the athleticism, skill levels and tactics of the ladies so they may well not even notice the adverts.

If they do notice the adverts however, they will have a Quick Response (QR) code on them which will take users with a smartphone to a website where more details about Betfair will be found.

Some people will think that advertising on bikini bottoms is a bit of a cheek but nobody can deny that the advertising industry certainly comes up with creative ideas.

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